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Life, 1928-04-19 · page 28 of 43

Life — April 19, 1928 — page 28: what you’re looking at

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Life — April 19, 1928 — page 28: Life, 1928-04-19

What you’re looking at

This page contains satirical commentary on early radio broadcasting (circa 1920s). The main article criticizes a Dodge Brothers radio program featuring film stars Douglas Fairbanks and D.W. Griffith, suggesting their public speaking was so poor it made audiences wish cinema remain silent. The author praises instead humble radio stations like WLS Chicago and WSM Nashville for their authentic appeal—noting WLS's sponsor is Sears-Roebuck, a mail-order giant reaching rural America. The cartoon "One in a Hole" (top) appears to depict someone stuck or in difficulty, though details are unclear. Side columns include brief humorous pieces: "Rhapsody" praises the romance of "moving stairways" (escalators) over the mundane term "escalator," and "Nubbville Spark" offers small-town gossip about upcoming divorce cases with comical reasons. The satire targets growing radio industry pretensions and corporate sponsorship of entertainment.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

One tn a Hote Permanent Wavelengths RY N before the Dodge Brothers went on the air with their movie- stars program, Will Hays, in a rare fit of prescience, announced that thenceforth his children must be seen but not heard. Well, Will, if you'll stick to your story and make them mind you, I for one will be willing to forget all about that little affair of the oil bonds. The broadcast may have been (and probably was) a big success for the Dodge Brothers. But it was a dis- aster for the movies. From millions of homes that night fervent prayers arose, begging that the silent drama might remain so. A performance like this, with Douglas Fairbanks coining plati- tudes and D. W. Griffith trembling on the verge of tears as he talked about Love—a performance like this, I say, only goes to prove that the best radio entertainments don't al- ways come from the big stations. I’ you want to listen in on the heartbeats of a nation, tune in on Station WLS of Chicago any Sat- urday night. Compare it with any of the all-star programs and then try to look me in the eye and tell me that the widely advertised hours are the best ones. WLS is in that state of musical progress where a violin is still a fiddle and a ‘cello is a doghouse. But its staff can perform miracles on the jew’s-harp, the harmonica and the accordion. It has a swell répertoire of hill-billy songs and back country dan And WLS is vitally interested in you and you and you. Are you giv- ing a party and do your guests yearn to hear “Sweet Adelin A hint to WLS and Mr. Ralph Waldo Emer- son (I'm not kidding, that’s his name) will play it for you on an organ that can do everything but talk, thank God. Are you in a dead- lock about a name for the baby? WLS and its customers will find one for you, and have a lot of fun doing it, too. Who, do you suppose, is-the Otto Kahn that sponsors this clearing- house of American Art? Guess! None other than Sears- Roebuck. Messrs. OU'LL find pretty much the same sort of parties going on down in Nashville at WSM, which just bubbles over with old-fashioned Southern hospitality. And WSAL in Cincinnati has in- augurated a Mythical Night Club of the Air, where you may give the little girl a hand in ten words. Any one with the cover charge of a telegram may join. At the opening © ises of this center of refined jollity, a gentleman from the Western Union made a_ nice little speech of welcome to the prospective members. Wel- come my eye! Considering what a stunt like this means to Western Union, Mr. New- comb Carlton himself should have gone before the micro- phone and sung “My Blue Heaven.” Agnes Smith. Rhapsody I LIKE the moving stairway. There is something portentous and thrilling About having a stairway move with you: As if it were a well-behaved land- ide, Or as if you were a modern Elijah Being neatly introduced into heaven, It makes me feel influential ; For a person who can make a stair- y move Is really quite remarkable. Now when you call it an escalator All the glamour is gone. An escalator is no better than a washing-machine Or a vacuum cleaner. But a moving stairway is a magic carpet Upon which you can ride free of charge. Betty Stockton. Nubbville Spark HREE important local divorce cases come up next week. Tug Hardy uses a toothpick with the wrong hand; Diogenes Dumbleton opens letters at the end o’ the en- velope instead o’ the top; an’ Nep- tune Tyler told her lapdog to shut up its yappin’, in that many words! HE modern wife tries to love, honor, and display. One Antarctic Eskimo: What's the difference be “ENARIO writer's ver- sion: “Where — there’s life there’s hoke.” tween the South Pole and the North Pole? Anotner: I'd think there'd be a whole world of difference, comicbooks.com