Life, 1928-04-12 · page 2 of 42
Life — April 12, 1928 — page 2: what you’re looking at
What you’re looking at
This is a **vintage automobile advertisement**, not a political cartoon. It advertises the Stutz car, a luxury American automobile brand popular in the early 20th century. The ornate baroque frame surrounding the car image is purely decorative, meant to emphasize elegance and prestige. The text employs flowery advertising language typical of the era, claiming the car's beauty reflects "race-winning sturdiness that endures throughout a long and rich life." The reference to "stamina of speed" and "race-winning" likely alludes to Stutz's actual racing success, which was a major selling point for luxury cars at the time. The tagline promises "a new conception of car comfort and safety." This is period commercial marketing, not satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE STAMINA OF SPEED! BEAUTY IS AS BEAUTY PERFORMS. THE SUPREME ELEGANCE OF THIS SPLENDID CAR IS BUT OUTWARD EVIDENCE OF THAT DEEPER BEAUTY WHICH GIVES IT THE SUPERLATIVE RACE-WINNING STURDINESS THAT ENDURES THROUGHOUT A LONG AND RICH LIFE. THE SPLENDID STUTZ HERE YOU WILL FIND A NEW CONCEPTION OF CAR COMFORT AND SAFETY comicbooks.com