Life, 1928-04-05 · page 6 of 59
Life — April 5, 1928 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising and light humor content**, not political satire. The dominant feature is a **White Star Line advertisement** promoting European steamship travel across multiple price tiers—from luxury liners (Majestic, Olympic) to budget tourist accommodations. The copy emphasizes accessibility for different income levels. The right side contains **"Rhymed Reviews,"** a humorous poetry section critiquing "The Bridge of San Luis Rey" by Thornton Wilder. The verses mock the novel's tragic deaths and philosophical themes with irreverent wit—typical of Life's sophisticated, literary humor for educated readers. Below are brief joke sections ("One-Sided," "Stoical") offering conversational witticisms. No political figures or references appear. This reflects Life's 1920s identity as a magazine balancing advertising revenue with literary satire and social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TO EUROPE SHIPS FOR EVERY PURSE AND PLAN Our skilled organization is eager to help you choose the right ship and accommodation—to Let us send you attractive booklets describing the types of travel outlined above. Simply specify Bookie A, B.C or Dy Your sailing date and des- tination are no problem. With 250 departure to he ni land, Fretood, France and Del. gium scheduled for 1928 wealways baveone or more convenient for you. help you plan from start to finish, if you wish. Whenever you wish to go, your ship is in our fleet. You need look no further. [A] If you travel de luxe, no finer steamers sail the seas than our Majestic, world’s largest ship, Olympic, Homeric, Belgen- land, Minnetonka, Minnewaska. (B] For Mr. Average Citizen our fleet of cabin ships provides real luxury—and suits the average purse. oe [C] If you travel on a limited budget we offer our truly remarkable TOURIST Third Cabin service— among them four one class ships devoted exclusively to TOURIST travel (at modest rates)—splendid steamers and the only ones of their kind in the world. eee [D] For utmost speed and economy, too, choose our Second Cabin accommodations —solid, unpretentious comfort with every modern convenience. WHITE JTAR LINE RED JTAR LINE - ATLANTIC TRANSPORT LINE CUTERNATIONAL MERCANTILE MARINE COMPANY Address No. 1 Broadway, New York City, or our offices elsewhere. Authorized agents everywhere. The Editor of “Who's Who” Introduces Two Persons to Each Other Faiexp: Old man, I wish you'd intro- duce me to that fellow in the corner. Eprror: Why, certainly. Johnson, Henry Archibald; physician, B.: Brook- lyn, N. Y., 1857; s.: Horace B, and (Cohen); ed.: Yale Univ., East Chicago School of Medicine; m.: Katherine H. Blum, 1900; 4 yrs. assist. surgeon South Bend Hospital for Feeble Minded; in prac.: Prairieville, Neb., I want you to meet Jones, John Augustus, wholesale and retail druggist ; b.: Midgetville, Md.; s.: William T. and Agnes (Smith) ; grad.: Midgetville Public Grammar School, No. 1; Vice-Pres. firm Jones, Jones & Jones; Pres. Midgetville Charitable Assoc.; Sec. | and Treas. Allied Drug Dealers of N. America; author: “Drugs in Relation to Drug Stores,” residence: Elm Str. Midgetville, Md. : S. Elm Str., Midgetville, Md. I'm sure you'll enjoy each other's company. You have so much in common. —W. W. Scott, in New York World. One-Sided “Come, come, you shouldn't refuse to loan me money. One friend should al- ways be willing to help another.” “I know it, but you insist on always being the other."—Cornell Widow. Rhymed Reviews | The Bridge of San Luis Rey By Thornton Wilder. Albert & Charles Boy THE bridge broke under; five were killed ; And Brother Juniper was shaken, He prayed to know why God had willed That just those five should so be taken. And here the varied story starts,— The tale of five who died un. shriven That death might gain their hungry hearts The love in life not freely given, A mother died who day by day Had sent her soul across the water To one who turned her face away, Her lovely, proud, disdainful daughter. Pepita died, the little ward Who spent her time in self-sur- render; The abbess whom her heart adored Could find no time for being tender. And Uncle Pio died, content In death, perhaps, for she who scorned him, For whom his patchwork life was spent In constant care and_ teaching, mourned him. And what had life of hope or joy For Esteban without his brother, Or Jaimé, lonely little boy, Who could not play with any other? Through death they won the love that man To those who live is slow in giving; And Love's the only bridge to spas The gulf that sunders Dead from Living. So Mr. Thornton Wilder shows How tragedies may well be mercies. And when I’ve learned to write such prose I may give over making verses. Arthur Guiterman. Stoical “GARA'S new face clay set so hard that it took a specialist all day to chip it off.” “Wasn't she horribly frightened?” “No, they say she was a perfect brick through it all.” HE (in a bootblack parlor): So you studied Greek, too? He: Enough to acquire a polish. comicbooks.com ee a ai