Life, 1928-04-05 · page 48 of 59
Life — April 5, 1928 — page 48: what you’re looking at
What you’re looking at
This page is primarily a **travel advertisement** for Canada Steamship Lines, promoting leisurely St. Lawrence River cruises as relaxation for busy professionals. The stylized illustration depicts a ship with art deco-influenced design. The ad's appeal is direct: it promises escape from work stress through short, affordable cruises featuring deck chairs, good food, and scenic views. The copy emphasizes that trips "need not take you away from business for more than a few days," suggesting cruises as a modern solution for worn-out businesspeople. The page also contains **"Mrs. Pep's Diary,"** a gossip column documenting the writer's social activities—theater outings, salon visits, encounters with society acquaintances. References to figures like Archduke Leopold and opera singer Jeritza suggest this addresses an educated, culturally aware audience. Together, these elements reflect 1920s-30s leisure culture: advertising modern escape for the affluent while chronicling their social world.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STEAMSHIP LINES @ Relax A deck chair on a luxur- ious steamer .. . something to read . . « something to smoke. . . the blue water of the St. Lawrence rippling along the ship’s side. . . distant banks brilliant with new summer’s foli- age... excellent food, well served Comfort ... Service... Luxury... Can you think of a better tonic for worn nerves or tired mind and body? All are waiting for you on one of the many short cruises we have planned for you. They need not take you away from business for more than a few days and they don’t cost much. Write today for full par- ticulars. Or, better still, call and let us help you plan your trip. 715 VICTORIA SQUARE, MONTREAL, Canada or any of the following— BOSTON, Mass.— 216 Old South Bldg. BUFFALO, N.Y.— Eticott Square, CHICAGO, IL— 112 W. Adams St. CINCINNATI, Ohio— 117 Dixie Terminal Bldg. CLEVELAND, Ohio— PITTSBURGH, Pa— Union Trust Bldg. DETROIT, Mich— 419 Dime Bank Bldg. NEW YORK, N.Y— $35 Fifth Avenue. PHILADELPHIA, Pa— 202 Liberty Bldg. 705 Temple Bldg. 19S Union Trust.Bldg. ROCHESTER, N.Y.— Mrs. Pep’s Diary (Continued from page 21) of her place in the country, he having been arrested and sent to Bridgeport for driving whilst in his normal condition. “And now,” quoth A,, “we shall have to find a man who can care for pheasants, and if you think it is hard to find: a good laundry, fancy how much more difficult it is to find a man who is kind and sympathetic with pheas- ants.” Much talk of this and that, and then A. back to her office to con- tinue translation of an article by the Archduke Leopold of Austria, with the statement that she never thought she would grow up to be a help to the Hapsburgs. Home _ betimes, reading in Iris Barry’s “Portrait of Lady Mary Wortley Montagu,” and thankful that my own father was nought like the Duke of Kingston, This night to sce “Behold the Bride- groom,” and was shocked by its im- plausibility and pseudo-profundity, for Lord! the criticks’ notices had led me to think it the best picce that ever was wrote. March Submitting with what I patience I could muster 14th ‘to having Emilie do my hair and nails this morning, but my nerves by no means up to angelical requirements, for I was at some pains not to lose control when I did hear her and Florence wrangling as to how many coaches the * trains carried after the rush hour, and later at Marge Boothby’s when Fifi Fitler and Maida Holcomb set up an argument as to whether or not Jeritza made a good Carmen, it was more than I could bear, and I berated them roundly, in especial after I learned that Maida had never heard her in the part. And I was reminded of the stormy night when I did make Ruthie Roberts get out of our taxi in Seventh Avenue and run all the way to the Fortieth Street entrance of the Metropolitan so that we should not miss the first blaring bars of the overture, and how I kept assuring her as we sped along that I should be only too glad to pay for the cleans- ing of the red satin slippers which she was wearing. To the Italian market for some of the great beans which Sam does so enjoy, and then home to catch up with my reading of the periodicals, being amused at the American Mercury’s jibe at the sheriff who consulted the ouija board in a man hunt, for Lord! I do feat that I should have done the very same thing had I been in his shoes, and to this day Marge Boothby might never have regained her lost pearls had she not gone to a soothsayer. Baird Leonard. comicbooks.com