Life, 1928-04-05 · page 46 of 59
Life — April 5, 1928 — page 46: what you’re looking at
What you’re looking at
This page contains primarily **advertisements and light humor pieces** rather than political cartoons. The main visual is an **advertisement for Hawaiian tourism** (LASSO steamship line), featuring an illustration of tourists relaxing in Hawaii. The copy emphasizes escape and leisure—the Hawaiian word "Hanamalea" means "spirit of taking life easy." It appeals to affluent Americans seeking exotic relaxation, mentioning Babe Ruth and Captain Cook to establish aspirational glamour. The text pieces are **social humor**: - **"Taxi-Dancer, Sir!"** satirizes a taxi dancer (a woman paid to dance with male customers) who manipulates a client with flattery and emotional appeals while extracting money through various requests. - **"To the New Steno"** humorously depicts intentionally garbled typing, mocking a secretary's work quality. - **"Higher Salesmanship"** jokes about a dishonest shoe clerk who convinces a customer she was wrong about her shoe size. The humor targets **gender dynamics, workplace dishonesty, and consumer gullibility**—themes of 1920s urban life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Hanamalea!” —in native Hawaiian the “Spirit-of-taking-life-easy” the very essence of perfect relax- ation as enjoyed to the Mth degree in— TAWATI F Babe Ruth hasn't crowded Captain Cook out of your memory—if stand- ing on the edge of a crater doesn't ive you cold feet—if there’s something fa you that an endless glory of flowers and their incense can quicken — then Hawaii is certain to see you! Yea, you will need your golf clubs and tennis rackets, You can also bring your Sophistication and coddle it in smart, luxurious hotels. But we give it not more than one golden day and a moon- drenched night to survive. For life here is quickly reduced to simplicities — the plain fun of sport—the undisguised thrill of odd sights—and then... Hanamalea!... which is relaxation to the point of indolence sublime. Sail direct from Los Angeles to Honolulu on one of LASSCO'S Luxury Liners SAILINGS — Three Saturdays out of every four over the emooth Southern Route. ALL-INCLUSIVE-COST TOURS —a variety of tours covering 3 to 5 weeks—Los An- gles back to Los Angeles. Cost including every ne+ cemary ship and shore expense— $281 ant up depending on steamship and Island hotel accommo- dations selected and length of tour. One-Way Fare $90 and up PERSONALLY CONDUCTED TOURS — 3 Special Spring tours at $326 and identical in cost with the regular Hiaers ” ty of Los Angeles”. Saili pes t features: “City A Los Angeles”, April 21; "City of Honolulu”, May “City of Los Angeles”, May 19. For fall information opply ‘authorised gent, or— 730 So, Broadway, LOS ANGELES NEW YORK Life Taxi-Dancer, Sir! (Continued from page 43) sons, myself. A turnip? You know, an allez-oop, an acrobatic. “Oh, here's the lemonades. I never get tired of lemonade (Gawd, it’s a good thing). So cooling. Now, Mister Reamer, if you'd rather dance, I'd be only too happy, only I gotta admit my ankle is hurting a little---see how swollen it is? I guess you can’t see it, but I can. No, they don't serve sandwiches here, but I know a place. Really, Mister Read, that’s awful nice of you, and I'd be delighted. But my mother a ‘s ealls around for me, and I'd hafta "phone her first. Then if you bought tickets for the rest of the dances, we could go to this place I know where the food is good. “Mister Read, that’s just awful sweet of you, and I don’t know what I'd of done. You've saved me a mighty painful evening with this sprained ankle. No, I don't feel that way at all. No, honest, you interest me, and I want to hear more about the lumber business. You wait right here while I telephone--- and about those tickets---five dollars would cover it. You are sweet, but you make me feel like I was accept- ing money from a strange man---but I don’t mean that either. You don't seem strange. You seem like an old friend. Excuse me just a minute, Mister Read. I'll be right back.” John Forbes. To the New Steno M358 LOVEKIN, it was awfully nice, If you know what I mean, To type that note to Rice & Rice. Miss Lovekin, it was awfully nice; Your diferrent stile willl so intice MInds morre ackustumed too routene, Mfss Llovekine, itt wss aqfuly niixe, Iff yoy no wa84 *o36m , ; epkfk. Finlay A. McDermid. Higher Salesmanship “ ARE you sure these shoes are the size I asked for? They seem a little tight,” said the lady with the large foot. “No, madam,” replied the diplo- matic clerk, as he removed the shoes, which were exactly the size she had ordered. “These are two sizes smaller, but I guess you were right, after all.” HE nose, a physician says, is a feature which never changes. Un- less, of course, it’s poked once too often into other people’s business. Pipe-Smoking Doctor Claims Time Record for This Tobacco Evidently we “started something” in publishing pipe-smoking records of old. time members of the Edgeworth Club. Here is a doctor who writes in from Oregon to tell the world that he has smoked Edgeworth steadily and ex. clusively for a quarter century. Any smoking tobacco that holds a man's affection that long must have some quality that commends it to others, Here's the letter in which Dr. Delepine claims the record: St. Helens, Orego: Mareh 15, 19 Larus & Bro. Co., Richmond, Va. Gentlemen: I notice with a good deal of amu» the challenge of Mr. J. J. Robe; Columbia, S. D. For my own part, I must confess having smoked Edgeworth steadily for the last 25 years. I began before you ha started putting up the “ready rubbed” kind, or at least before it was on sale in the Far West. I smoked your Plug Cut for two or three years. Then I switched to the “ready rubbed” as more convenient, but identical in flavor, and I have used it ever since. So you may tell Mr. Roberts, with m compliment hat although he has done well and w he is far from be champion he fancies himself; and for my part, with my better showing, I expect to be a long way behind many others, Yours very truly, C. V. Delepine, M. D. To those who have never tried Ed, worth, we make this offer: Let us send you free samples of Edgeworth so that you may put it to the pipe test. If you like the samples, you'll like Edge worth — wher- ever and when- ever you buy it, for it never changes in quality. Write your name and address to Larus & Brother Company, 16 S. 2lst Street, Richmond, Va. Edgeworth is sold in various sizes to suit the needs and means of all pur- chasers. Both Edgeworth Plug Slice and Edgeworth Ready-Rubbed are packed in small, pocket-size packages, in handsome humidors holding a pound, and also in several handy in-between sizes. On your radio—tune in on B/RVA, Richmond, Va.—the Edgeworth Station. 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