Life, 1928-04-05 · page 44 of 59
Life — April 5, 1928 — page 44: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Left side - Cunard Line advertisement:** A glamorous travel ad encouraging wealthy Americans to attend Royal Ascot (England's premier horse-racing and social event) via Cunard ships. It emphasizes the event as the ultimate marker of sophistication and social status ("smart, smart, SMART"). **Center/Right - "The Packer's Assistant" humor column:** Satirical advice on how to pack for travel, mocking the incompetence of travelers who forget essentials and must frantically shop at the last minute. The humor targets the disorganization of the well-to-do—they procrastinate buying tooth-paste and studs, get distracted by lunch clubs and bridge games, and barely make their trains. The column gently satirizes the anxious, chaotic lifestyle of the wealthy leisure class who, despite extensive planning and access to resources, remain flustered and unprepared. It's class-conscious humor aimed at Life's affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
And why not Ascot ... this year? And what internationally minded rican does not want to’ be there during Ascot Week? Royal Ascot...the greatest review of society...the smartest race meeting in the world...is there any reason in the world why you should miss it? It is not only the semi-state arrival of the Royal Party...nor those luncheons in the club tents...the Marlborough and the Guards... nor the additional thrill provided by’ the arrival of the yellow brakes of the house of Lonsdale... the main reason for doing Ascot is that it is smart, smart, SMART... and everybody who is anybody will be there... To sail via CUNARD is a foretaste of the Royal Enclosure. After the Oaks and the Ascot Gold Cup you can drop into the Polo Finals at anelagh and Hurlingham and perhaj take a peep at the Aldershot Searchlight Tattoo... During the Season go to Claridge’s for the diners fleuris... The BERENGARIA sailing June 6th will land you in Southampton in time for Ascot Week... or the AQUITANIA sail- ing May 30th’ will usher you into the British Isles during the national madness of the Derby. Further information on Ascot Week can be had from our offices...or send for the CUNARD booklet which tells you what happens to a manicho wears a Derby hat on June 19th. CUNARD LINE @) See Your Local Agent 1840.E1GHTY-EIGHT-YEARS-OF -SERVICE-1928 Life The Packer’s Assistant (Continued from page 18) cubic millimeter left to be squeezed out. You may think that you will buy it on the way to the train—in one of those drug-stores which clutter up the railway station when you are not traveling but which turn into fruit-stores and tobacco shops when you are rushing for a train. My ad- vice to you would be to go right out and buy the tooth-paste the minute you find you need it and don’t start packing until you have everything laid out on the bed. Let us say that you discover that you need studs and tooth-paste at eleven in the morning. Your train leaves at five. (I'll bet you know right now what train I’m thinking of.) You must go right out then, taking your list with you, and go to the nearest drug-store, where you | will also be wheedled into buying a | dictionary, having always needed one. The studs, of course, will have to be bought at a stud-store, and, as it will be very nearly lunch time, it will be better to put off buying them until you have eaten, HE choice of a place to eat when you are out buying studs is very important and I would recommend a club of some sort if you happen to belong to one. Here you will meet congenial people and y perhaps even get into a bridge game. In that event, it is well to remember that you lead the fourth highest of your longest and strongest suit, and stick to Scotch if you start out with Scotch. You can't go wrong if you follow these directions to the letter. If there is anybody in the club who can carry a tenor, get him to come in and try humming “Kentucky Babe.” A good baritone would be too much to ask but there will be plenty who can fake a bass. And remem- ber that when you come to the change, you slide from D to B to F sharp to E, and not from D to B to F flat to E, as so many novices at packing are likely to do. D, B, F sharp, That's right. By now it will be quarter of five and all you have to do is to get home, throw a few things into your bag, including your list (so that you will know what to buy when you reach your destination), and you are off! Expert EARDED WOMAN: I hear that Daredevil Dick, the trapeze per- former, is going to marry his part- ner. Livine Sxeveton: Well, he knows how to handle women. Plan your trip the American way AYY of your friends who have been passengers on United States Liners will tell you that the ships are fast, relia- ble, and above all—supremely comfort able. The steward service is remarkably fine, the cuisine justly famous, and the atmosphere throughout the ships is American. Yet a trip on one of your own six ships costs you no more, The American ships A little over five glorious days at sea on the S. S. Leviathan, the world's mighti- est ship, and you are in Paris or London. The five American cabin ships—a type of ship very popular with Americans, since they offer most luxurious accommo. dations at low rates—are the S. S. George Washington, S. S. America, S. S. Re public, S. S. President Roosevelt, and S. S. President Harding. WRITE FOR NEW BOOKLET } ON TOURIST THIRD CABIN See your nearest steamship agent for reser wationsand added information, or writeto— United States Lines 43 Broadwa Telephone New York City Whiteball 2800 | FREE BOTTOM CRAFT are ajr propelled, air-steered—and literally £0 anywhere. They laugh at driftwood, seaweed and shallow water. Stand- ardized in 23 ft.-30 mile open cockpit model, at $4350, known as the WHISTLER (as illustrated). Custom built in closed cabin types with speeds up to 55 miles per hour. Address— R. H. POST Sole Distributor of Free Bottom Craft 475 Fifth Avenue, New York comicbooks.com