Life, 1928-04-05 · page 39 of 59
Life — April 5, 1928 — page 39: what you’re looking at
What you’re looking at
This is primarily a **General Motors advertisement** for "Body by Fisher," not political satire. The image shows a fashionably dressed 1920s woman holding a small dog, modeling the aesthetic appeal associated with Fisher auto bodies. The text emphasizes Fisher's massive industrial vertically-integrated operation—controlling timber, glass, hardware, and factory production to ensure quality automobile bodies. The advertisement argues that Fisher's size and resource control translate directly into superior "design, beauty and particularly in the value" of cars bearing the Fisher brand. This reflects 1920s consumer marketing strategy: associating a car component manufacturer with luxury, elegance (via the stylish woman), and industrial dominance as proof of quality. No political commentary appears present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
oe pre-eminence of the symbol “Body by Fisher” is founded on gigantic resources embracing more than 170,000 acres of tim- berland, 14,000,000 square feet of factory floor space and an army of more than 50,000 employes. Fisher is one of the largest manu- facturers of lumber, of plate glass and of hard- ware—as well as the largest manufacturer of motor car bodies. Fisher closely controls all sources of materials, effecting an efficiency of manufacture which is immediately apparent in the superior design, beauty and particularly in the value of every car with Body by Fisher. comicbooks.com