Life, 1928-04-05 · page 11 of 59
Life — April 5, 1928 — page 11: what you’re looking at
What you’re looking at
This is a **luxury automobile advertisement**, not a political cartoon or satire. It appears in *Life* magazine promoting the Sterns-Knight motor car, manufactured by the Sterns-Knight Sales Corporation in Cleveland. The ad emphasizes exclusivity and refined taste, targeting wealthy consumers. The illustration shows well-dressed figures (a man in formal wear and an elegantly dressed woman) posed beside the vehicle, designed to convey status and sophistication. Key selling points highlighted include the "Knight Sleeve-Valve Eight-Cylinder Engine," limited production ("produced in limited quantities"), hand-craftsmanship, and customization options. The tagline "Motor Cars of Quality" reinforces the premium positioning. This represents typical early-20th-century luxury marketing that associates automobiles with social distinction and refined aesthetics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A SUPREME MOTOR POWERING A DISTINGUISHED CAR To THE CONNOISSEUR, the Stearns-Knight introduces a freshness of design and color that is exquisite. A simple, conservative beauty which quickly registers good taste . . . Produced in limited quantities — bearing throughout the unmistakable marks of hand-craftsmanship—the Stearns- Knight provides high individuality in motor car transpor- tation for those who command the finest ... This is the only American-built motor car offering the extraordinary advantages of the Knight Sleeve-Valve Eight-Cylinder Engine. The low-hung, worm-driven chassis is modern in every respect and most highly developed in design... An interesting variety of body styles is currently available. And individual designs will always be made up, on request. STEARNS-KNIGHT SALES CORPORATION CLEVELAND JONN N. WILLYS I. J. LEONARD. Chairman of the Board President Stearns-Knight ONXetor Cars of Quality comicbooks.com