Life, 1928-03-29 · page 12 of 34
Life — March 29, 1928 — page 12: what you’re looking at
What you’re looking at
This page contains three satirical pieces from Life magazine's humor section: 1. **"The Sad Case of the Lady Who Acquired a Swell Lot of Easter Finery"** — A cartoon mocking conspicuous consumption, showing a woman who bought fancy Easter clothes but then contracted the mumps, rendering her unable to display her purchases. 2. **"The Lloyd Mayer Influence Hits Chicago"** — A dialogue between two gangsters debating whether to retaliate violently against rivals. The satire targets Chicago's organized crime problem of the Prohibition era, mocking the casual brutality and twisted logic of gangsters. 3. **"An April Fool"** and **"Beautiful but Deaf"** — Shorter humorous pieces about foolish behavior and romantic miscommunication. The page reflects 1920s-era American concerns: wealth, fashion, urban crime, and social awkwardness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tne Sap Case or tHe Lany Wo Acgumen a Swett Lot or Easter Finery AND THEN ContRacteo THE Mumps. The Lloyd Mayer Influence Hits Chicago IRST GUNMAN: Honestly, I’m all hot and blackjacked. I mean I could simply scream on account of these aTROcious people who pay the officials for the privilege of operat- ing in one territory and then sort of try to run beer in somebody ELSE’S Seconp Gunman: Really, my dear, I don’t BLAME you a bit. I mean I ACtually don’t. I under- stand PERfectly just how you feel. Firsr Gun You HONestly do? Seconp Gun™. Ty dear, I can sympathize absoLUTEly. I mean I simply deTEST those perfectly HORrible people. First Gunman: It’s AWfully sweet of you to say so because [ Beautirut But Dear mean this perfectly FIENDISH Al the GYPSY has simply been mo- NOPolizing my own territory. He s <: The brute! First Gunman: I mean just be- cause I set up some saloons in his district I don’t see why he had to ¢ that way because I didn’t try to SPITE him or any- thing like that. I just wanted to sort of teach him a LESson. Seconp Guo Good for you! First Genman: Honestly, I'm SO glad you feel because what did this Gypsy person do but try HIT me with a maCHINE gun? Can you :MAGine it? Really I was embarrassed to TEAR I mean I ACtu- ally was! Seconp Gunman: You mean he ACtually did? First Gunman: HON- estly I DO. Can you BEAR it? And then I sort of threw a couple of BOMBS in his joint and killed four or five of his GANG be- cause really what can they exPECT if they associate with a simply VILE person like that? Srconp Gunman: I'm glad you did. First Gunman: Really it's SWEET of you to say that, my dear, because I mean I think that NOthing’s too bad for people like that, even HANGing—I mean I ACtually do! Parke Cummings. Two Jumps Ahead “O!. are you from Hollywood?" “Yes, I'm from Hollywood, No, I don't know Charlie Chaplin. Yes, there are lots of mov: people around most of the time. No, they aren't all queer-looking. Yes, I sup- pose they do have some pretty wild parties. No, I was never invited to any. Yes, it is pretty hard to break into the movies. No, I'm quite sure they wouldn't be interested in your scenario, Yes, your friends prob- ably e noticed the resemblance bet you and Clara Bow. No, | don’t think you look any more like her than I do like Adolphe Menjou. And now, if I haven't overlooked any questions you wanted to ask, how would you like to go to a m me next Tuesday afternoon? An April Fool GIVE the funsters much delight; I fall for all their simple tricks: I snatch at purses yanked from sight; I kick at hats concealing bricks. I know I'm very dull and dumb, But though I bite at silly chat, Don't try to tell me spring has come— I'm not as big a fool as that! N.J. Roman Matron: Oh, Claudius, the new maid dropped one of the Penates to-day and smashed it to bits. Roman Senator: Oh, my God! comicbooks.com if