Life — March 29, 1928 — page 1: what you’re looking at

What you’re looking at

# "Life" Easter Issue, March 29, 1928 This is a Life magazine Easter cover featuring fashion illustrations with the playful caption "Which Came First?" — a visual pun referencing the classic philosophical riddle about the chicken and egg. The cover shows two fashionably dressed figures in 1920s attire (appropriate to the magazine's Easter issue), flanked by a chick and a decorated Easter egg. The illustration appears to be showcasing spring/Easter fashion trends of the period. The joke is straightforward: the cover humorously applies the ancient "chicken or egg" paradox to Easter imagery, combining the holiday's traditional symbols (eggs, chicks) with contemporary fashion commentary. This type of visual wordplay was typical of *Life*'s satirical approach during the Jazz Age.