Life — March 22, 1928 — page 9: what you’re looking at

What you’re looking at

# Analysis of Life Magazine Page 7 This page contains satirical humor typical of early 20th-century Life magazine. The main content is a mock "Annual Report" from a minority stockholder in the Disraeli Kneepants Company, written by Arthur L. Lippmann. The stockholder complains about poor corporate performance: the company made negligible dividends, charged him $340 in safe-deposit fees, and his shares are now worth only $15.67—less than a bicycle or radio set. The accompanying cartoons mock everyday frustrations: a mother discovers her son kept a pet moth in his new suit's pocket; two women discuss a new cosmetic product with an unflattering name. The humor targets corporate incompetence and domestic absurdities rather than specific political figures or events.