Life, 1928-03-22 · page 3 of 34
Life — March 22, 1928 — page 3: what you’re looking at
What you’re looking at
This is primarily a **commercial advertisement**, not political satire. It promotes Lee Tire & Rubber Company's tires made in Conshohocken, Pennsylvania. The advertisement uses a humorous scenario: cars stranded in a snowy March storm seek shelter under trees. The copy claims Lee tires are reliably made ("dependable tires") through traditional craftsmanship inherited from J. Elwood Lee, the company's founder and "master rubber craftsman." The messaging emphasizes that despite modern manufacturing methods, Lee maintains the original quality standards ("knowing how") that make their tires trustworthy in harsh conditions. The tagline promises: "Cost No More to Buy—Much Less to Run." The era appears early-to-mid twentieth century based on the automobile styles and typography. This is product marketing, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THROUGH MARCH STORMS ON TIRES BY LEE Gaushotocke I. some places Jupiter Pluvius makes the going pretty eaegh in March. shat quis Wecsomould comin Eaklal, Usday, on Tina by doe Couhekecies _ you give them lie though. ec of Tire making is lke mpkins bread or cake; “the same = ingredients i in the hands of efficient cooks often produce varying results. Here at Con- shohocken we practice the art of making ot bbe tires; for forty-four how. This was his greatest legacy. z é The maser rubber craftsman of his time, J. Elwood Lec, taught them a : Modern methods and equipment have served to enhance, not to displace, LEE Shoulderbilt the original “knowing how”. +We intend that every tire with the aot footer snakes of besry dat 7 ballooms rr Lee name on it shall be a credit to that name. ctentimes heavier. TI 'y are over over: ese Seales @ Lee Tie & Rubber Company, Conshohocken, Pa. @ COST NO MORE TO BUY ~ MUCH LESS TO RUN UFE: Published Val, Ne. 8 are Company, 508 Madison Ave., New York, N.Y. Neer Sstacription, $5.00. Vol. 91, No, 2368. M are 22 028, Eot'd as Sod Claw Matter June & ISS at Ne the Post Office Dept, Canada. Copyright 1923, comicbooks.com