Life — March 22, 1928 — page 3: what you’re looking at

What you’re looking at

# Lee Tire & Rubber Company Advertisement This is primarily a **commercial advertisement**, not political satire. It promotes Lee Tire & Rubber Company's tires made in Conshohocken, Pennsylvania. The advertisement uses a humorous scenario: cars stranded in a snowy March storm seek shelter under trees. The copy claims Lee tires are reliably made ("dependable tires") through traditional craftsmanship inherited from J. Elwood Lee, the company's founder and "master rubber craftsman." The messaging emphasizes that despite modern manufacturing methods, Lee maintains the original quality standards ("knowing how") that make their tires trustworthy in harsh conditions. The tagline promises: "Cost No More to Buy—Much Less to Run." The era appears early-to-mid twentieth century based on the automobile styles and typography. This is product marketing, not editorial commentary.