Life, 1928-03-15 · page 12 of 34
Life — March 15, 1928 — page 12: what you’re looking at
What you’re looking at
The main cartoon titled "Down Went......" depicts two deep-sea divers underwater, with fish and marine life around them. The caption references "McCurry" following in "grandfather's footsteps," suggesting a humorous comparison between the diver's occupation and family legacy. The page also contains three brief humor sections: "The Californian Treats His Eastern Friend to a Round of Superlatives," a competitive boasting dialogue about California attractions (widest street, biggest theater, largest orange orchard); "Radio Time," a public service announcement about broadcast accuracy; and "Once Every Year," about dealing with door-to-door salesmen and the police ball. These are light, domestic humor pieces typical of Life magazine's satirical style—poking fun at regional stereotypes, modern conveniences, and everyday annoyances rather than serious political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Down WENT.....+ Sociasce Diver: So your name’s McGinty, eh—an’ ye’re followin’ in yer grandfather's footsteps. Once Every Year “PLL answer the doorbell this time! The way you Ict these agents and peddlers run over you is a crime! There's only one way to handle them. Open the door and yell ‘NO!’ before they get a chance to sing their siren songs... .Quitring- ing that bell! I'll be there in a min- ute!,..Now I’ll give you a little les- son in how this is done....I said quit ringing that bell!...If that’s agent I'm going out and throw him down the steps!...I don’t care if he’s...... Well, well, well! Good officer! Sorry I kept you Tickets to the policemen’s ball? I should say so, Let me have half a dozen!” waiting! annual officer! The Californian Treats His Eastern Friend to a Round of Superlatives ‘THIS the street you live on, Joe?” “Yep. Widest and longest street ever built.” “What's that over there, a thes tre?” “I'll say it is. That's the biggest theatre in the world, Bill.” “Any orange orchards near here?” gest one in the West is over pout half a mile.” ice house we just passed.” “That's the most beautiful home in the world.” “What building is this “Largest exclusive building of its kind in the U. S., Bill.” “Looks like a packing-h they put up good product “Finest you can buy, Bill.” “The air feels pretty good this morning, doesn’t it?” “Healthiest air you can find.” “How are business conditions out here now?” “Greates' the country “You had some pretty heavy rains turnover of any city in here a couple of years ago, didn't The heavi...Naw, Bill, y didn’t amount to nothin’. Not even worth mentioning.” C.J. Radio Time “FDHIS is station ANY, located in the heart of Hicktown. We will now broadcast the correct time. The time is now 7:04 by the Town Hall tower clock, 6:58 by Epstein’s jewelry store, 6:53 by the clock in Cosmetic’s drugstore, the church chimes are striking seven, and the school clock points to two minutes past twelve just as the 6:05 train is thundering past the railroad station. Before signing off, Station ANY makes the following announcement to avoid possible confusion: the cor rect time as broadcast by this station is Central Standard Time. Good night.” H.F.M. MILDRED: Did that boy of yours give you much of a rush > Yeah, he sure did. He took me home on the subway. comicbooks.com ni : af pr