Life, 1928-03-08 · page 4 of 43
Life — March 8, 1928 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising, not political satire**. The main content is a Fougère Royale after-shaving lotion advertisement featuring a photograph of a man's face emerging from a spider web. The accompanying dialogue—"Portrait of a Wife and Her Husband in a Convertible Coupé"—depicts a married couple's banter about whether to raise the car's convertible top due to approaching clouds. The wife worries about rain; the husband dismisses her concerns. The couple eventually argues about leaving the top up or down. This humorous domestic scene serves as the advertisement's framing device, meant to appeal to readers through relatable marital comedy rather than through political or social commentary. The sidebar gossip items are minor society observations unrelated to current events.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
fa J / those morning cobwebs of fatique + -- ON'T start the day with an “open all night” look on your face... with eyes crying for sleep—skin pale, drawn, haggard looking. No need of that now— even if you were up way past your favorite bedtime. Here's a way to freshen right up and snap into it—a way to look and feel alive, full of pep, eager and ready for a new day. The secret is simple. Just pat a few drops of Fougere Royale Lotion on your face after your morning shave. Takes 10 sec- onds to do it and the result is magic. You can almost feel your face waking right up. Good red color coming into your cheeks—circulation that quickly washes away fatigue lines, peps up pouchy fat and After Shaving Lotion, Shaving ma, S06 Shaving Stick, 736 Talcum, 30¢ Eau Vegetale, $1.25 Facial Soap, 50 gives you a keen outdoor athletic look. At the same time it’s the most soothing, cooling lotion ever devised. Heals tiny nicks almost instantly (that’s because it’s styptic—stops bleeding) and gives your face a fresh, velvety smoothness that’s perfect. Try it—and with it the new Fougere Royale Shaving Cream—a balanced cream that's non-caustic, non-irritating—that gives you the fastest, cleanest, most com- fortable shave you ever had. Both are mildly perfumed with Fougere Royale (Royal Fern)—an outdoor man's fra- grance. At good druggists everywhere. Generous samples for the eoupon below. Write today. HOUBIGANT, Inc., Dept. L4 539 West 45th Street, New York City You may send me without charge trial containers of Fougere Royale After- Shaving Lotion and Shaving Cream. LIFE: Published Weekly by Life Pub. Co., 98 Madison Ave., N. Office, under act of March 3, 1879. Printed in U.S. A. Ent'd as 2nd Class Matter at Y..N.Y. Pabscription, $5.00, Vol. 91, No, 2366. Mar. the Post Office Dept., Canada. C Portrait of a Wife and Her ~ Husband in a Convertible Coupe | THINK it would be nice if you folded back the top, dear. It’s such a lovely day.” “All right, darling. I guess those clouds to the southeast don’t mean anything.” “Oh! I hadn't noticed those! Perhaps you'd better put it up.” “All right! All right! Up she goes! But I don’t sce what you're afraid of those clouds for. Storms never come from that direction.” “They don’t, do they, George? | never thought of that! I guess it will be all right to leave it back, after all.” “It’s up now, and it’s going to stay up.” “My, but you’re agreeable this morning, aren't you?” “Well, you wanted it up again, didn’t you?” “I didn’t until you started talking as if it might rain!” “Who said anything about rain? I merely notice a cloud and you think a blizzard’s coming!” . “Leave it up, then! It makes no difference to me, absolutely not the slightest!” “All right, if you're going to tell the neighbors about it I'll put it down!” “T don’t want the top down, I said!” “T don’t care what you want! It's going to be put down!” “Have your own way! You al- ways do! Don’t mind ME!" “Listen, now: do you want the top up or down?” “You know what I want, but it doesn’t matter a particle.” “All right! ALL RIGHT! I'l put it UP again! The first decent day in a month, and you...” “Yes, put it up! Why didn’t you come right out and say you wanted it so in the first place?” “Yes!...Yes!...Of course!.. Blame it on me!...Well, Now let’s get going and sec if we can ride for a few minutes... !" (Small voice from yard nest door): “Hey! Mister! D’yuh both yer front tires are flat?” C.J. know Sideshow Gossip IRST CIRCUS FREAK: I hear the contortionist is henpecked at home. Seconp Freak: And how! Why, his wife just winds him around her finger. USTICE, in these days, secms to be hampered with mercy. 1928, Ent'd as 2nd eht 1928, Life Pub. Co., in U. S., Matter, June 8, 1883, at New York Post Class fatter, June 8, 15z5 qe comicbooks.com ZEEE Fetru