Life, 1928-03-08 · page 34 of 43
Life — March 8, 1928 — page 34: what you’re looking at
What you’re looking at
This page contains an **advertisement for the American Telephone and Telegraph Company** disguised as editorial content. The main article, "In the Day's Work," describes telephone operators during a Mississippi River flood who refused to abandon their posts despite danger and official permission to leave. The text emphasizes their selfless "spirit of service" and loyalty, noting that 310,000 Bell System employees perform such duties daily. The accompanying illustration shows a flood rescue scene, visualizing the heroic narrative. This is corporate propaganda—presenting the telephone company's workers as essential, dedicated servants during crisis to build public trust and justify the company's importance to national infrastructure. The page also includes lighter "Food for Thought" humor pieces and anecdotes about caddies and golf gloves. These filler items were typical of Life's satirical format, offsetting the serious advertising content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In the Day’s Work An Advertisement of the American Telephone and Telegraph Company Tue Mississippi was rising sullenly—ripping jagged crevasses in even the most stoutly built levees, inundating wide areas of farm lands, making thousands homeless. At one of the many towns facing the crisis, a break came spreading ruin through thestreets. A government steamer rescued goo refugees, but the four tele- phone operators refused to forsake their posts. The telephone com- pany notified the operators that they were not expected to stay. Friends warned them to leave at once. They decided to remain on duty, and the exchange was the only thing in town that continued to carry on, The world hears little of “the spirit of service” until times of emergency and disaster . . . when a flood on the Mississippi or in New England, a storm in Florida or St. Louis com- mands the attention of the whole nation. But behind the scenes this spirit is always present. Each hour of every day, telephone calls of life or death importance speed over the wires of the nation-wide system, and telephone users con- fidently rely upon the loyalty and devotion to duty of the men and women who make this service possible. “Get the message through.” That is the daily work of the more than 310,000 Bell System employees. rolls Sim 47 A Stow Motion Picture Food for Thought Ham Sandwiches: Fetid air of a ds coach. ..waxed paper. ..cold, faintly sac- charine coffee...little children, their hands gummy with banana juice, plying offensively up and down the aisle... grit «..“And sandwiches, apples, chocolate bars....” Hors d'Quvres: The bitter-sweet of an Orange Blossom...a gradual warming tingle in the stomach...the smell of caviar...damask table cloths under red candles...Madeira napkins. . .Coty’s VOrigan...“My dear, really —no more for me”...muted musique de salon... Pickled Egge: A jangling slot ma- chine in full crash...linoleum, and toons where some one has missed. .."“See what the boys in the back room want” ...“Two more here, please deck of “Steamboat” play a copy of the New York American scandal sheet, damp with beer... fly- blown, glaring light bulbs. Scrambled Eggs: Breakfast on a farm in the early morning when the dew inakes the air sweet to one’s nostrils. ..overalls and blue’ shirts...the bell for eight o'clock classes...breakfast at four a.m. in a tuxedo...the crisp crunch of toast save where it is soft in the middle from hot butter... Oh Henrys: Fat tourist women in boudoir caps stopping for lunch at Kum-on-Inn”,..mouths of babies slob- bery with chocolate...the American pub- lic. ..sticky pockets. —Lafayette Lyre. The Ideal Caddy A Laxcasiune golfer, who has been resident in Ceylon for a short time, for- wards the following translation from ‘Tamil of instructions for the local cad- dies: “Put back grass when master cutting. Count master's strokes as he is playing. Wash master's ball if dirty. No speaking. Not to move when master play ing stroke. Watch master if angry. If master angry, keep far. If master use swear words, put wool in ears Always know master good, kind, Christian geo tleman, with plenty money —Punch. Was She Dumb? A int, inspecting bargains in a de- rtment store, picked up a pair of golf glove Examining the left-hand glove, the girl said to her compa “I wonder why this one is padded in the palm.” “Don't you know?" the other said. “That is a golf glov “Oh, I see,” was the reply, “and that's the hand you catch the ball with.” —Youngstown Telegram An Old Favorite Sextimentat Canter: And does your daughter play any of the songs of yes- terday? Provo Morner: Indeed she does. Darling, play “Valencia” for Mr. Elder. —Grinnell Malteaser. A woman is known by the company she keeps waiting —Louisville Times. comicbooks.com