Life — March 1, 1928 — page 4: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A Ballade of a Fortunate Strike NCE I coveted Scotti’s throat; Once I jealously yearned to share Gentleman’s His art, but oh! with its foghorn note My voice demolished the simplest air, But now no longer do I despair, Now my tone is a golden jet. My voice is powerful, rich and rare: I’m smoking a certain cigarette! for Spring by And once I dreamed that I might devote My life to fame in the footlights’ glare, But ah! the lines that I uttered smote ‘ , The public ear like a klax ToOwNnINg nee o- But now, as an actor, bo T'll shortly rank as the critics’ pet; The bays of Barrymore soon I'll wear: I'm smoking a certain cigarette. Then blessed be he who so shrewdly wrote These bright advertisements that declare Tobaccos—lovingly toasted—coat The vocal cords with a velvet layer, For now with eloquent savoir faire I grace the talented Broadway set— And all on a couple of packs, I swear! I'm smoking a certain cigarette. L’Exvor Prince, do you harbor a hidden flair For song or drama? "Twill blossom yet: My simple secret I gladly bare: I’m smoking a certain cigarette. N. D. Plume. A Questionnaire for Ad Fans (This questionnaire is intended primarily for those who read advertisements. Those who do not read ad- | vertisements may answer the questions if they desire, bat | let it be understood that they do so at their own risk.) 1 —SUPPOSE you are at a restaurant with a party of * friends and the waiter speaks to you in Esperanto. Would your friends laugh? Would you laugh? You say you wouldn't? Well, I suppose you've never heard Esperanto. 2.—Suppose the Hooey School of Wit and Repartee (‘How to Become a Riot in Six Hilarious Lessons”) conducts an extensive advertising campaign. Would they be justified in using as their headline: They All Laughed When I Began to Tell a Joke, But After I Told It... “Leese FINLEY, pictured above, offers Se uppose you have “1 Private tell hi your boss . 0 . an ne becomes cross an ssy and hnally screams you an opportunity fo greet the Spring in a hoarsely, “Get out of here; you're fired!” Has he fired fopcost of the most refreshing Senaetness you because of inefficiency? Yes, you say? Oh, thea and distinction. Beautifully tailored, at our you do use Listerine! But I suppose you use it merely own workrooms, in fabrics of an excellence as a mouth-wash, don’t you? Have you ever tried it and character rarely seen. Highly favored for the Development of a Dominant Personality? by the clothes-wise clientele of our Fifth 4.—Suppose a match concern runs a huge billboard ad ht sisting of a comely miss in negligee seated on a box of Avenue Store, and available at our 31 other matches” Besides being rather ieiting, what connection stores in principal cities throughout the has the young lady with the matches? country. The price, of course, is as pleasing 5.—Suppose an overall concern runs an ad in Vanity as the coat. Fair... .Oh, there, there, excuse me! This wind has dis- arranged my papers. Nathaniel Fein. New York: One East 45th St.- at Fifth Ave. Liavor, warns Prohibition Administrator Doran, is expensive, is dangerous to health and may get its Chicago: Monroe & Wabash. possessor into trouble with the law. The original triple «and 30 other smart, conveniently located stores. threat man. Y, Subscription, $5.00, Vol. 91, No, 2365, March 1, 1928. Ent'd as 2nd Class Matter. June 8, 1883, at New York Put LIFE: Published Week! Life Pub, Co., 598 Madison Ave. N. Y.. N. eae, Printed in U.S.A. Ent'd as 2nd Ciaas Matter at the Post Office Dept, Canada, Copyright 1928, Life Pub. Co. in U.S., Bagland and British Possess OfSce, under act of March 3, 1879. comicbooks.com