Life, 1928-03-01 · page 2 of 42
Life — March 1, 1928 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It's a Sheaffer pen company ad from Life magazine promoting their "Lifetime" fountain pen model. The ad uses the tagline "Beautiful things have always had the world's applause" to market luxury writing instruments. The copy emphasizes the pen's high price, quality materials, skilled craftsmanship, and lifetime guarantee (free repairs). It claims the pen can make three carbon copies and is "instantly ready for efficient service." The decorative ornamental border and elegant presentation reflect early 20th-century advertising aesthetics targeting affluent consumers. There is **no political cartoon or satire present** — this is straightforward luxury goods marketing designed to appeal to professional and wealthy buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Identify the Lifetime pen by this white dot Beautiful things have always | had the world’s applause The Lifetime® pen, with the little white dot, is the highest priced writing, instrument in the world. It is high priced because it is costly to make. The materials and workmanship used in its construction are the precious products of great skill and experience, in that happy combination which genius knows how to employ. And the positive result is an unfailing, per- former, instantly ready for efficient service, capable of making three clear carbon copies, and guaranteed free of all repair charges for a lifetime. It quickly won the world's applause by its outstandin3, beauty. “Lifetime” pen in Areen or black, $8.75, Ladies’, $7.50—pencil, $4.25. Others lower At better dealers everywhere SHEAFFER’ PENS* PENCILS: SKRI W. A. SHEAFFER PEN COMPANY - FORT MADISON, IOWA, U.S. A. New York * . Chicaho . . San Francisco W. A. Sheaffer Pen Co. of Canada, Ltd. + Toronto, Ont.— 60-62 Front St., W. eX Wellington, N. Z. + Sydney, Australia - London—199 Regent St. comicbooks.com