Life, 1928-02-23 · page 4 of 35
Life — February 23, 1928 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial content or satire. It promotes a "Mimeograph" machine—a duplicating device—marketed as "a little brother" to larger, more expensive models. The ad emphasizes practical benefits: portability, affordability ($50), ease of use, and clean operation via a sealed ink chamber. It targets small-scale businesses: offices, restaurants, clubs, and churches needing to produce "full-sheet form letters, bulletins, charts, or kindred material." The image shows the mechanical device itself. The decorative Art Nouveau border and formal layout are typical of early 20th-century advertising design. There is no satirical or political content—this is straightforward commercial promotion by A.B. Dick Company of Chicago, a major mimeograph manufacturer.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NOW-—A LITTLE BROTHER Portable, easily toted anywhere and quickly set to work, is this simplified and lesser Mimeograph, which retails for only fifty dollars—a little more at distant points. It has the supreme merit of doing regular mimeographing with exact nicety. And cleanly always! A closed cylinder, with sealed ink chamber, makes inking semi-automatic and a tidy job. Particu- larly adapted for work in small offices, restaurants, clubs, churches, etc. Like its speedier and more efficient brother, its easy daily grist is thousands of well printed, full-sheet form letters, bulletins, charts, or kindred material. Get particu- lars from local distributors or A. B. Dick Company, Chicago. comicbooks.com