Life — February 23, 1928 — page 25: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ASS te KI 1 <1 ett tt MIRACLE OF MOVIES (Chat You (Make OVerveall 11 A SIN NLRC Ry Today thousands are making home movies with professional results, Everything is simple and automatic. No tripod. No grinding crank. No troublesome developing. Complete Home Movie outfit now costs only $140. 0 you believe in miracles? If you could make a movie of your children with all the sparkling beauty and clearness you see in the feature films . .. wouldn't you like to do it? And if you could see that movie whenever you wished .. . in three, in five, in ten years’ time .. . watching your children just as they are today... wouldn't you cherish it as your most priceless possession? Then read these new and almost miracu- lous facts about Home Movies. They are pub- lished in your interest by the world’s largest producer of photographic equipment and supplies. Home Movie-Making Simplified The hard work isdone. The months and years of research have passed. Now, thanks to the effort of Eastman Scientists, Home Movies are as easy to make as the ordinary snap-shot. The camera is simplicity itself. No need to focus. No grinding crank. Just sight it either from waist height or eye level. Then press the button. A shutter whirls inside and the film slides quickly behind the lens, Instantly every action within the scene before you, every changing sequence of light and shadow, every expression of individuality is registered for all time on a thin strip of film. Everything is amazingly simple. The Ciné-Kodak practically does your thinking for you. Easy to show in your own home Now comes the greatest thrill of all. When the films are taken, your work is done. We develop them for you at no extra cost, and return them ready to run on your own silver screen, You simply place them in the Kodascope Projector... remark- ably ingenious device for throwing the moving pictures you have made on the portable screen that comes with your Ciné-Kodak. Just thread this projector and turn the switch. Then instantly... almost magically ... your screen leaps into action. The indescribable charm of your children’s gestures... their smiles...thcir emotions... their personality...are captured for all time on the film, to flash into light and live again in the quiet of a darkened room, Don't let the days and the months slip by without making a movie of your children. Made by a Famous Company Ciné-Kodak embodies Eastman’s forty years’ experience in devising easy picture-making methods for the amateur photographer. Un- biased by the precedents and prejudices of professional cinema camera design, the men who made “still” photography so easy have now made home movie-making and projection equally simple for you. -¢ Ciné-Kodak * The Simplest of all Home Movie Cameras To supplement your movie pro- gram, Kodak Cinegraphs, 100- and 200-foot reels covering a variety of subjects... comedy, drama, car- toons, travel... are available at your dealer's. Price $7.50 per 100 feet, the reel be- coming a permanent part of your film library. Official United States War Department movies of the World War, filmed in action by the Signal Corps, are also available for you to run, War Cinegraphs—200 feet per reel—$15 each. Special authentic war pic- tures compiled and edited by military experts —“America Goes Over”—2000 feet, taking an hour and a quarter to show, $150. In addition, feature films, which constitute a complete entertainment and include the biggest screen successes of famous stars, may be secured for a modest rental from the nearest Kodascope Library. Big production brings low prices Today, because of the tremendous produc- tion facilities of the Eastman Kodak Com- pany, a complete outfit, Ciné-Kodak, Koda- scope Projector and Screen, may be had for as little as $140. Ciné-Kodak weighs only 5 Ibs. Loads in daylight with amateur standard (16 m/m) Ciné-Kodak safety film, in the fa- miliar yellow box. Its cost really isn’t much when you consider what the Ciné-Kodak enables you to do. Once you have taken a movie of your loved ones, that one film may become worth more to you than ten times what your outfit costs. See the CinéKodak display at your nearest Kodak dealer's. Also clip coupon below for interesting booklet. , ’ EASTMAN KODAK CO., Dept. LF-2 Rochester, N. Y. Please send me, FREE and without obligs- tion, the booklet telling me how I can easily make my own movies. comicbooks.com