Life — February 16, 1928 — page 9: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life Ladies and Gentlemen: THIS number doesn’t make much t, ol atop sense. ~ It isn’t meant to. > Its sole object is to glorify the a Great American Gag. The Great American Gag was 2 born in vaudeville—many years ago. 0 It has now reached a venerable % age, and wears whiskers. y. It is still in vaudeville—and in t) the movies—and in what is humor- ously known as the “legitimate c- drama.” d It is also in all the comic maga- S zines and comic strips. It has even made its début (po- d litely and apologetically, of course) r. in among the Campbell’s Soup ads to and the “How One Man Solved His a. Roofing Problem” ads in the Satur- or “Was that hair tonic you bought any day Evening Post. ts good?” Here, in this number, it is pre- “ll say it was. I had fur on my tongue sented in its most primitive form—in to the next day.” its native setting. It is placed in the mouths of a Typical Vaudeville Team, whose various antics have been depicted by our Mr. F. G. Cooper. (This, by the way, is the first time in history that one : artist has illustrated an entire issue of Lire.) | \ The Great American Gag a | y is apt to be crude, vulgar and ‘ foolish. It qualifies as Low Humor. But then—any humor that ‘ isn’t low isn’t humor. Lire. Sport Model AY, don’t you hate The wistful whines Of those ornate Old valentines That supplicate ; With sighs distraite, ) \ ; All out-of-date, ri Like clinging vines? Your shingled pate, Your wit that shines, Your lively gait, Your modish lines All indicate That you're my fate— 7 \ /} t Why stop to prate a 5 Of valentines? Corinne Rockwell Swain. “What caused the fight between the circus Fat “I see they’ve barred pistols from Lady and her husband, the Tattooed Man?” SCULATION is the sin- “He found the Living Skeleton in her closet.” cerest form of flappery. “What about the women?” the mails.” comicbooks.com