Life, 1928-02-16 · page 38 of 38
Life — February 16, 1928 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content**, not a political cartoon. The left side promotes *Life* magazine subscriptions, highlighting upcoming special issues (St. Patrick's, Easter, Travel, Burlesque numbers) and announcing a redesigned typographical format beginning in March. It advertises a ten-week trial subscription for one dollar. The right side presents "The Winning Answer to Kay's Seventh Letter"—apparently a reader contest where "Kay" made geographical errors describing a California trip (San Francisco, Los Angeles, Hollywood). The editor, Elmer D. Bushnell, humorously corrects detailed mistakes: misidentified prisons, misspelled establishments (Cliff House vs. Clover Field), incorrect film studio locations, and the mistaking of a waiter for actor Gilbert Roland. Prize winners are listed below. This reflects *Life*'s satirical approach through factual humor rather than visual cartoon commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
36 Life read Life regularly EVERY week ! There are a lot of special numbers on the way: ST. PATRICK'S, EASTER, TRAVEL and BURLESQUE NUMBERS. You can get them at the news-stand every Friday (if you get there quickly enough). Or they will all be delivered to your home by an obliging postman—if you fill out the little coupon below. * * * There will be a series of unusually comical and decorative covers by JOHN HELD, Jr., RUSSELL PATTERSON, JOHN LAGATTA, GARRETT PRICE and others. * * * Beginning in March, we will introduce an inno- vation in the physical appearance of LIFE. The magazine will wear a new typographical dress. Watch for this improvement, and let us know what you think of it. * * * Why not try a trial subscription NOW? Ten weeks for one dollar. Ten weeks of the best humor—in text and pictures—that America can produce. Remember—a sense of humor implies the sense to subscribe for it. Obey that Impulse! 598 Madison Avenue, New York, N. Y. Please send me LIFE for ten weeks, for which I enclose One Dollar (Canadian, $1.20; Foreign, $1.40). By the Year, $5.00 (Canadian, $5.80; Foreign, $6.60) The Winning Answer to Kay’s Seventh Letter DAR Kay: The Montmartre Café must have overwhelmed you —because— To see the Golden Gate at San Francisco—you took the Sausalito (not Oakland) Ferry from the Ferry Building at the foot of Market Street. Passing Alcatraz Island you saw the military prison (U. S. Disciplinary Barracks)—the State (not State’s) Prison is at San Quentin. Bridges have been proposed across Golden Gate, the entrance to the harbor (but not to San Rafael, ten miles north), and across the harbor to Oakland or Alameda. In San Francisco you saw the Cliff House, the original of which was built long before “The Gay Ninet! and the present one in 1909. The one mentioned in Frank Norris’ serious novel, “McTeague” (not “MacTiguc’), was built in 1895. The “troupe” of seals (not trained) are on the rocks offshore, not on the beach nearby. After leaving San Francisco, you flew over Monterey and Santa Barbara (but not Coronado—near San Diego) to Los Angeles. You landed on Clover Field—in Santa Monica, not between Hollywood and Culver Metro-Goldwyn-Mayer Studios and Pathé Studios (formerly Cecil B. DeMille Studios — where DeMille’s Biblical dramas were made) are in Culver City. Sennett comedies are made at the Sennett studios in Los Angeles. Norma Talmadge is with United Artists and “The Hunchback of Notre Dame” was made at Universal City. Over in Hollywood, the Fairbanks and Chaplin studios are much farther apart than just across the street from each other and the Montmartre Café (not “Cafeteria”) is on Hollywood—not Sunset—Boulevard (spelled with- out the extra “e”). Tom Mix makes his living as a movie star and writes for Live incidentally. Gilbert Roland (notice the spelling) is probably still wondering how you mistook a waiter for him. On the way from Hollywood to the business section of Los Angeles (Hollywood is part of Los Angeles) you would hardly go through Pasadena (where the Busch— not “Bush”—Gardens are). You might go through the North Broadway tunnel or the tunnel under Bunker Hill (not Telegraph Hill—in San Francisco). Four blocks from there is the Biltmore—the Ambassador is four miles away. Tia Juana, which is across the border (San Diego is not), might more readily be called “The City of Angels” than Los Angeles, the name of which, in Span- ish, means just “The Angels.” Truthfully, Ecmer D, Busunecu, 1124 Church Street, Evanston, Illinois PRIZE WINNERS (Kay’s Seventh Letter) | First Prize of $75.00—won by Eumee D. Busuett, 1124 Church Street, Evanston, Illinois, Five Second Prizes (two more than were offered) of $25.00 each—won by: Manet Caart Deenixa, 2709 Larkin Street, San Francisco, California, James W. Grauam, 427 Waldo Avenue, Pasadena, | California, Mrs. Haavey Roney, 1816 Laurel Avenue, South | Pasadena, California. Maatixn: Sues Chevy Chase, D. C. Grexx D. Wuister, 11334 Mayfield Road, Cleve- 21-5406 Connecticut Avenue, ‘THE DEVINNE MALLENBECK COMPANY, INC. PRINTERS, KEW YORK comicbooks.com