Life — February 16, 1928 — page 21: what you’re looking at

What you’re looking at

This page is primarily **advertising**, not editorial cartoon content. It shows a collection of early 20th-century local business advertisements arranged in a grid format on what appears to be a theater or storefront window. The ads include: a National Bank, Ye Olde Radio Shoppe, Ed Huss Mortician (advertising "new funeral coaches" using Ford vehicles), The Boston Store (dresses), Joe's "Busy Bee" Lunch Wagon, Miss Hattie Purnell's Modiste shop, Dillson House hotel, Kandy Kitchen, and Hootchy's Drug Store. The only potential satire is **Ed Huss's mortician ad**, which humorously promotes riding in new funeral coaches as a consumer perk—treating death transport like automobile showroom appeal. Otherwise, this is a straightforward period documentation of small-town American commerce and advertising practices.