Life, 1928-02-09 · page 34 of 35
Life — February 9, 1928 — page 34: what you’re looking at
What you’re looking at
This page contains **two distinct advertisements**, not political cartoons. **Left side:** A Simmons Chains watch-chain advertisement asking "How modern is your watch-chain?" It urges readers to update their outdated chains with newer Simmons designs (Bondstreet, Waldemar styles), emphasizing that modernization is affordable—a new chain "costs very little." **Right side:** An advertisement (likely for a charitable cause or impulse purchase product) uses clever wordplay. The large text repeats "You can't buy more happiness for so many people for five dollars," then smaller text says the opposite: "You can't buy more happiness for so many people for five dollars." The final phrase "Obey That Impulse" suggests encouraging spontaneous giving or purchasing. Both ads reflect early 20th-century consumer culture: the emphasis on fashion updates and affordable luxury, and the appeal to impulse spending as a path to happiness or virtue.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How modern is your watch-chain 2 PERHAPS it isn’t modern at all! How long have you been wearing it? . . . A new chain costs very little. . . . Ask your jeweler to show you his complete assortment of Simmons Chains. And compare the chain you’re wearing now with the smart, new Simmons designs! Especially notice the Bondstreet. This handsome Simmons Walde- mar has established a new style || trend for watch-chains. Simmons Chains are made in all four standard stylee—Dickens, Vest, Belt and Waldemar. Our process of drawing natural, green or white gold over a stout metal core assures long wear. . chain shown here is a Bondstreet —No. 29589. Price, $11.25. R. F. Simmons Co., Attleboro, Mass. SIMMONS] TRADE MARK CHAINS Sonn = -. The || You can’t buy more happiness for so many people for five dollars You can’t buy more happiness for 50 many people for fe dollars That Impulse se Va Ss vA of TWE DEVINNE-MALLENBECK COMPANY, INC PRINTERS, NEW TORE comicbooks.com