Life, 1928-02-02 · page 38 of 38
Life — February 2, 1928 — page 38: what you’re looking at
What you’re looking at
**The Main Cartoon ("Embarrassing Moments"):** depicts someone awkwardly entering the wrong hotel room while holding a lit Murad cigarette. The joke's premise—that lighting a cigarette makes one appear calm and sophisticated enough to brazen through embarrassment—relies on 1920s attitudes about cigarettes as markers of poise and nonchalance. **"Two Southern Californians Get Together":** satirizes the booster mentality of 1920s Los Angeles real-estate speculation. Two men compare their newfound wealth, each citing wildly optimistic claims: Fords everywhere, radios in every home, oranges consumed constantly, easy-payment yachts. The satire mocks both the exaggerated faith in LA's growth (predicting "three million by 1930") and the get-rich-quick schemes that defined the era's land boom. **The Nogales Advertisement:** promotes Arizona-Mexico border tourism, selling it as an exotic, consequence-free escape with Continental atmosphere and lax customs enforcement—reflecting period attitudes toward Mexico as a pleasure destination for Americans seeking relaxation outside legal/social constraints.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Two Southern Californians Get Together “LTELLO, Fred.” “Hello, Ed.” EMBARRASSING MOMENTS ive years ago, I left Towa pen- niless. To-day I’m worth over a thousand dollars—made every cent of it in real estate. God bless Los Angeles !” “Out here the air is sweeter, purer, Why, last year I cleaned up nearly three hundred dollars myself.” chalant ...lighta MURAD Cigarette. “Have faith in Los Angeles, where pals are a little truer.” “God bless the Southland, where the skies are a little bluer.” “There are more Fords in Los Angeles alone than in the whole State of Kansas. Think of that,” “Every family has a radio. It's wonderful.” “Once every two seconds some- body eats a California orange.” “I’m buying a big steam yacht on the easy-payment plan. No initial down-payment — just convenient monthly installments.” “Well, so long, Fred. Have faith in Los Angeles.” “Well, so long, Ed. Remember —three million population by 1930.” Robert Lord. NOGALES When you dash into the wrong hotel room by mistake... be non- © 1928, P, Lorillard Co., Est. 1760 cArizona~Old Mexico 2 YoU CANT BUY MoRE HAPPINESS \ FOR So MANY PEOPLE \ FOR FIVE DoLLARS Gaus tol var wih w in this “Gilly cg” where the Arizona-Mexico border is always open. . NX Perfect climate. Dry mountain air (climatically 598 Madison Ave. ‘. speaking only!). Altitude 3869 feet. Good hotels. New York, N. Y. \ Numerous well<onducted cafes. High class en AN y/ s tertainment. Continental atmosphere. No customs Enclosed find Five Dollars “, formalities. Scop of ‘wad “Join the party” at Nogales. (Canadian $5.80, Foreign $6.60). \ Transfer at Tucson—two hours away. Send Lave. for one year to NN Phoenix Tucson Bt tndnemmermnennynaanensssne DOSOBEY NOGALES \ THAT IMPULSE eee es ee a Oe ee Please send ma free booklet (104) ‘Neme Address THE DEVINNE-MALLENBECK COMPANY, IMC, PRINTERS, ‘NEW TORK comicbooks.com