Life, 1928-02-02 · page 2 of 38
Life — February 2, 1928 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**, but rather a **vintage advertisement** for Sheaffer fountain pens and desk sets, likely from the 1920s-1930s based on the Art Deco styling and typography. The page showcases various "Lifetime" desk fountain pen sets in ornate marble and glass designs, displayed against an elaborate decorative border. The ad emphasizes that Sheaffer pens represent beauty and efficiency in office work, positioning them as essential desk accessories for modern workplaces and homes. The tagline "Sheaffer gave the world its writing instruments of real beauty" is straightforward product marketing, not satire. This is purely commercial advertising promoting writing instruments as both functional tools and decorative status symbols for professionals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Italian Marble “Lifetime” Desk Identify the Lifetime pen by this white dot Fountain-pen Set. $35 Oval Cryseal Glass > “Lifetime Desk Founcain:pen See, $16.50 its writing instruments of real beauty Je, Ca “Line Dok Pioneers in elegance! Sheaffer's Lifetime® desk fountain-pen set has brought to the work-places of the world a new efficiency. It is a convenience that is now greatly needed in every office and home. Always ready for instant service, responding, to the Siar dime lightest touch,a handsome ornament, this first pioneer quickly became a desk necessity. At better dealers everywhere SHEAFFER'S PENS: PENCILS: SKR W. A. SHEAFFER PEN COMPANY - FORT MADISON, IOWA, U.S. A. New York + + Chicado_ + + San Francisco W. A. Sheaffer Pen Co. of Canada, Ltd. + Toronto, Ont.— 60-62 Front St., W. ‘Wellington, N, Z, + Sydney, Australia - London—199 Rebent St. comicbooks.com