Life, 1928-01-19 · page 34 of 38
Life — January 19, 1928 — page 34: what you’re looking at
What you’re looking at
This 1928 Life magazine page contains three distinct sections: **"Embarrassing Moments" cartoon:** A humorous advertisement showing a man who has fallen from a horse onto a bridle path. The joke is that if you're caught in such an awkward, undignified situation, smoking a MURAD cigarette will make you appear calm and sophisticated—the cigarette serving as a prop for composure. **"Automat Kultur" essay:** Satirizes 1920s American self-improvement culture. The piece mocks people using "outline books" and condensed summaries to quickly absorb high philosophy (Plato, Spinoza, Kant) during lunch breaks or showers. The term "Automat" references automatic vending machines, suggesting knowledge is being consumed like fast food. It critiques superficial intellectual pretension spreading across society. **"Poor Man's Confession":** A tongue-in-cheek article where a poor man ironically advises wealthy young men not to envy the poor, claiming poverty brings unhappiness too. The humor lies in the poor man's resigned acceptance—he "earned" rather than inherited his poverty—and his wry admission he'd trade places with a millionaire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EMBARRASSING MOMENTS When you “come a cropper” and land on the bridle path .... be nonchalant... . light a MURAD Cigarette. © 1928, P. Lorillard Co., Fat. 1760 Automat Kultur Dvrine the last two or three years, the country has assimilated a superficial veneer of culture as high-sounding and as false as an April Fool's Day fire alarm. Countless Outline books, Stories of this and that, and other such short- cuts to knowledge have enjoyed a tre- mendous popularity and n seized upon by the mob to acquire in a few hours the wisdom of the ages. Plato, Spinoza and Kant have been mastered during lunch; the history of mankind has been learned in the shower-bath; the mysteries of science and the arts, from the Copernican theory to the first move- ment of Beethoven's C minor, have been gobbled whole while changing shirts. The most casual conversation, formerly given over to jazz, baseball and the one about the Irishman and the Jew, is now interlarded with learned allusions to the Lamarckian view of evolution, Locke's “Essay on the Human Understandin, th in. primitive psychology, and josyncrasies of the ego. The pop- ulace drops its money into the book- seller's slot and draws out educational sandwiches, mainly cheese. A homeo- pathic Kultur spreads from coast to coast. The world’s literature is reduced to a five-foot shelf; the piano is mastered by mail in ten days; the whole history civilization is compressed into a book shorter than a single novel by Knut Hamsun. And a comprehensive. sophis- ticated ignorance decorates the country- side. Everybody is educated, like a coon debating club.— American Mercury. We imagine the smallest volume in the world is Who's Who in Italy. —Ohio State Journal, read Life regularly — EVERY week! Poor Man’s Confession A situoNaine asserts in an interview that wealth does not bring happiness, Made curious by this revelation I inter. viewed a poor man and learned that por. erty does not bring happiness, either, “My advice to young rich men,” said he, shaking his head thoughtfully, “is ty forget their envy of the poor. It is true that riding on yachts, developing estates, traveling, and’ making contributions to good causes may become burdensome, but there is no sphere of life without its trials, “I would say to these young men—do not make it your object to become poor, Have an aim in life. Find your work, « task for which you are fitted, and in per- forming which you can serve your fellow men, Although poverty may, and prob- ably will, result from ‘your efforts, you will have a finer source of satisfaction apart from that. “I did not inherit my poverty, but earned it,” he concluded pensively. “And even yet I don't know....Sometimes 1 think I would gladly give up all the pov- erty I have for the comfort and peace of a millionaire.” —Elmer C. Adama, in Detroit News. ste Off- Color emper «+. always together fORNING...noon...and night... whenever necessary, put a dash of Forhan’s Antiseptic Refreshant ina glass of water. Perfected by science to soothe raw, sore throat and relieve cold, this antiseptic mouthwashisalsoamarvelous refresher. Quickly it cuts and neutralizes the dark brown after-effect of tobacco or too rich foods and leaves in the mouth a tingling, refreshing taste that lingers for hours. And as it removes bad taste it is also quick to remove (not cover up) bad taste’s unwelcome companion —unpleasant breath. Forhan's Antiseptic Refreshant is safe ++-pleasanttouse...refresh- ing ...and it has no tell- tale odor to advertise the fact thatyou are in trouble. Try it,coday. All druggists, 35c and 60c. FORHAN COMPANY New York Forhan’s ANTISEPTIC REFRESHANT BORMOUTH, BREATH AND TASTEHYGIENB TH proto highe richly taker Bu rendli room hin | ditio “B inqui Don W “Up “Say ) “hi: Ga Th comicbooks.com