Life, 1928-01-12 · page 37 of 39
Life — January 12, 1928 — page 37: what you’re looking at
What you’re looking at
This page from *Life* magazine contains several distinct pieces: **"Embarrassing Moments" cartoon and ad**: The illustration shows two men fishing, apparently to distract from an awkward social situation. The accompanying text suggests using a cigarette (MURAD brand) to nonchalantly handle embarrassment—here, when a guest discovers you still have a book he lent you a year ago. This reflects early 20th-century social anxiety about appearing forgetful or negligent. **"Tired of Life Till To-morrow" joke**: Satirizes human inconsistency—a man dramatically complains life is unbearable and he'd prefer never to wake up, yet moments later reveals he just bought a new alarm clock. The humor lies in this contradiction between his despair and his practical concern for punctuality. **Other brief comedic pieces**: Include jokes about climbing Egyptian pyramids, spelling abilities, and Hollywood production inefficiency. The page is primarily humorous filler content mixed with contest rules and period advertising, reflecting *Life*'s role as a satirical magazine focused on social observation and everyday absurdities rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Conditions of the All-America Travel Contest (Continued from page 13) letter to Kay Vernon, telling her what mistakes she has made, and correcting those mistakes. It is important that cach answer submitted be marked with the corresponding number of Kay’s letter. The prizes will be awarded to those who detect and correct the greciert number of mistakes in each of Kay’s letters, and iho express themselves most effectively in their letters to her. Answers to this Contest do not have to be humorous or elaborate in presentation, They must be clear, concise and to the point. Answers are limited to four hundred words each. There is no limit to the number of answers any one contestant may submit. The answers to each of Kay’s letters will be judged separately and the weekly prizes awarded accordingly. The grand prizes will be awarded to those who have the best record throughout the Contest asawhole. It is not necessary to answer all of Kay’s letters to be eligible for the grand prizes, All answers to this Contest must be addressed to KAY VERNON, LIFE, 598 MADISON AVENUE, NEW YORK CITY, Answers to Kay’s EIGHTH LETTER must reach Lire’s office not later than 12 noon on Thursday, February 2nd. An- nowncement of the winners will appear in the February 23rd issue of Lure. All answers must be typewritten, or written legibly and neatly, using one side of the paper only. Each sheet of manuscript ‘must be marked with the contestant’s name and address. In the event of a tie, the full prize will be given to each tying contestant, It is not necessary to be a subscriber to Lire in order to compete. The Con- test is open to every one, except members of Live's staff and their families. The Judges will be three of the Editors of Lire, whose decision will be final. It Would Have Been Less Work to Fall Off the Singer Building He: So you've been to Egypt; did you see the pyramids? Sue: Well, I should say I did; I climbed to the top of one and drove a golf ball off. You don't say! How far did it go?” “Why, I don't know.” “How fast did it go?” “Why, how should I know?” “Oh, I see; you wanted to find out how long it would take to reach the ground,” “Certainly not—don't be silly.” “But why did you do it, then?” “What! Didn't you see a picture of me doing it in last Sunday’s paper?” —Laughter. Resourceful Prosrective Exprtoyer: How are you on spelling? Prosrecrive Srenocrarner: Well, 1 know how to spell the synonyms for the words I do not know how to spell. —St. Louis Post-Dispatch. EMBARRASSING MOMENTS When a guest discovers that a book on your library table is one that he loaned you last year . . . be noncha- lant... light a MURAD Cigarette. Tired of Life Till To-morrow Tu inconsistencies of the human fam- ily would be alarming were they not so humorous. Yesterday a big six-foot man recited the ills of life and deplored his own miserable lot. “I wouldn't mind a bit if I went to sleep to-night and never awakened,” he said. ‘The little group around him was silent. Just by way of relief, one said: “What have you in the package?” “A new alarm clock,” said the Knight of Inconsistency. —Buffalo Courier-Express. A “TEN-MILLION DOLLAR Mercer” is an- nounced in Hollywood, and unless some of us are utterly mistaken this probably involves five contracts with actors, two scenarios, four thousand feet of film and a publicity man who is quick at multi- plication.—Detroit News. “Your father was a college man, wasn't he?” “Yes, but we never mention it. The college he went to had a rotten football team.”—Boston Transcript. Sure Relief our 6 BELLANS Hot wate LL-ANS FOR_INDIGESTION 25¢ and 75¢ Pkg’s.Sold Everywhere comicbooks.com