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Life, 1928-01-12 · page 33 of 39

Life — January 12, 1928 — page 33: what you’re looking at

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Life — January 12, 1928 — page 33: Life, 1928-01-12

What you’re looking at

This page contains satirical humor typical of early 20th-century Life magazine, mixing short jokes with advertisements. **"At the Movies"** mocks the common movie-theater pickup line. A man believes a woman is flirting with him in the dark theater, but discovers too late she was simply reading the movie titles aloud to herself—resulting in him being thrown out. The satire targets both forward male behavior and the embarrassment of mistaking innocent actions for romantic interest. **"Gems from Latest Movies"** satirizes silent film plots where working-class women (washer girls, housemaids, laundry workers, hat-check girls) pretend to be wealthy aristocrats, then reveal their true identity to their romantic interest. The repeated pattern mocks Hollywood's formulaic class-romance narratives and the implausibility of such deceptions. Other brief jokes reference insomnia from neighborhood dogs and marital life jokes. The page is primarily **advertising** for Brooks Brothers clothing and Abbott's Bitters, with a humorous illustration of someone in a car on a cliff edge.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘ : H At the Movies ‘TuronmiNncty, caressingly, there came to my ears the strains of the orchestra. All my senses were lulled as I relaxed in the seat. There in the dark I closed my eyes. Suddenly there came from the zirl next to me a tense w “Haven't we met somewhere before? It seems I know you.” Great snakes, was I dreaming? I kept quiet, hardly breathed. Then she spoke again: “I love big, strong men like you— won't you be—my friend?” ‘The orchestra softly played “A Kiss in the Dark.” There was no doubt now, I opened my eyes and leaned toward her, She was beautiful—wonderful! “Say, kid,” 1 whispered hoarsely, “whatcha doin’ to-night, huh?” ‘The cadets assembled and in twenty- nine seconds I was sitting on the side- walk, bruised and bleeding. Task you, how was I to know that she was reading the movie titles out loud? —Decker, in Brevity (Philadelphia). THOSE vipvats P-P-POOR \mone the ailments that are conveyed from dogs to man we note the inclusion A of insomnia. Some people get it from the dog next-door.—Punch. T-T-TUCKED B-B-D-BLANKETS, —London Opinion. COMPANION ATELY home, however, isn’t his castle. 31 Gems from Latest Movies “I aix’t a Duchess at all—I'm the skirt wot delivers the wash.” oe “I'm not the wealthy heiress, Reginald. I'm only Sally O'Rourke, the tablemaid.” one “I loved you so that I pretended | was a social leader. But now, let me go back to the pickle works.” “My name is not Flavia de Peyster. I'm only Gussie, the hat-check girl.” “I was acting a part, Orlando, The truth is, I toil in a shirt-factory, “My parents know me as Maria Meggs, not Claudia von Chateau, but I will never regret leaving that laundry job for you.” —Toronto Telegram. we Wine jelly when flavored with Abbott's Bitters ts m: grore delightful and bealthful, Sample Bitters by m UNDER THE 25 ets, in stamps. C. W. Abbott & Co., Baltimore, Md. D-D-D-DON’T YO Revived “Have you heard Brown's story of how he scored off a taxi-driver yester- day?” “Yes; I told it to him the day before.” —Boston Transcript, wedded man’s —Detroit News. Lire is published every Thursday, simultaneously in the United States, reat Britain, Canada and British Possessions, Title registered in U. usin Live are copyrighted, For Reprint Rights Live, Rolls House, Breams Buildings, Fetter 7 England. The foreign’ trade supplied from Liz's ; Rolls “House, Breams Buildings, London, E. contributions will he returued waless accompanied by stamped and addressed envelope. x does not hold itself responsible for the loss or ” return of wusolicited contributions. f change of address should reach this office two weeks prior to the date of issue to be affected. All communications should be addressed to LIFE, $98 Madison Avenue, New York. Yearly Subscription Rate, $5.00 (Canadian, $5.80; Foreign, $6.60). Notice “Don't get excited, Martha. Our chauffeur used to be an aviator, he'll manage it all right.” ESTAGLISHED 1818 CSELOTHIN RESO tlemens Furnishing Govds, MADISON AVENUE COR. FORTY-FOURTH STREET, N.Y, Outfits for Winter Sport Send for Brooks's Miscellany BOSTON PALM BEACH NEWPORT LITTLE BUILDING PLAZA BUILDING AUORAIN BUILOING Teament con. Borisvon County Rese 220 Brucwe Avanve comicbooks.com