Life, 1928-01-12 · page 2 of 39
Life — January 12, 1928 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satirical content**—it's a straightforward **advertisement for Crane plumbing fixtures**, disguised as lifestyle editorial. The image shows a luxurious "boudoir-bath" bathroom design from what appears to be the 1920s-1930s. The accompanying text describes high-end bathroom amenities: red lacquer furniture, marble floors and wainscoting, enamel-painted walls, and coordinated "Aqua Silk" shower and window curtains. The advertisement promotes Crane as a premium plumbing company, emphasizing both sanitary efficiency and aesthetic beauty. It encourages readers to request design books ("New Ideas for Bathrooms and Homes of Comfort") and consult plumbing contractors about Crane installations. This represents early 20th-century advertising that positioned luxury bathroom design as aspirational lifestyle content rather than mere utility.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HIS boudoir-bath is an interesting devel- To... of the idea of arranging the bath- room to preserve the reticences of living. Representing a high degree of sanitary effi- ciency, it is above all else a beautiful room with a coherent decorative scheme. The movable furniture is in red lacquer, with cushions slip- covered in hand blocked linen. The tile of the bath recess repeats a note of color from the covers, which is again seen in the Aqua Silk shower and window curtains. The wain- scot and floor are marble, the walls enamel paint. Cabinets on either side of the lavatory enclose all the toilet necessaries ... Write for New Ideas for Bathrooms and Homes of Comfort, two inspiring books, not booklets. Then con- sult a responsible plumbing contractor and learn why a Crane installation rarely costs more. “/* EVERYTHING FOR ANY PLUMBING INSTALLATION ANYWHERE Crane Co., General Offices, 836 S. Michigan Ave., Chicago. — Branches and sales offices in one hundred and sixty-two cites HU comicbooks.com