Life, 1928-01-05 · page 4 of 34
Life — January 5, 1928 — page 4: what you’re looking at
What you’re looking at
This is primarily **advertising content, not satire or editorial cartoon**. The page features a Dunlop Tire advertisement from Life magazine (page 2). At the top is a small illustration of an early automobile. The main visual is a large photograph of a Dunlop tire. The ad's central conceit is wordplay: it claims that two Detroits (the city, symbolizing the automobile industry's growth) would fit into the vast global area covered by Dunlop tire manufacturing properties—humorously termed "Dunlop City" at over 100,000 acres. The message emphasizes Dunlop's dominance in tire production and quality, noting that 26 million Dunlop tires were "now running." The company is based in Buffalo, New York. This reflects early 20th-century industrial advertising celebrating corporate scale and manufacturing prowess.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DETROITS would fit into “DUNLOP CITY” Throughout the world, the produc- tive Dunlop properties cover so vast an area that—if combined into one place—they would form a“Dun- lop City” of over 100,000 acres EFORE Detroit started to make motor- world-wide reputation for building uni- cars, Dunlop had founded the pneu- formly supreme Dunlop Tires. matic tire industry. Thanks to the automobile, both Detroit and“ Dunlop City” have grown tremendously. Now Detroit reaches out over 52,686 acres, while “Dunlop City” covers over 100,000 acres. And even greater than the size of “Dunlop City,” is Dunlop's Supreme quality made possi- ble Dunlop’s great size. In turn, Dunlop's great size makes pos- sible this same supreme quality, at lower prices than ever. You can expect more of Dunlops. DUNLOP TIRE & RUBBER CO. BUFFALO, NEW YORK DUNLOP 26 MILLION NOW RUNNING comicbooks.com