Life, 1928-01-05 · page 33 of 34
Life — January 5, 1928 — page 33: what you’re looking at
What you’re looking at
This 1927 page contains three main elements: **Left column:** An advertisement for Marmola weight-reduction tablets, targeting women. The pitch reflects 1920s attitudes about female appearance—promising easy weight loss through a "prescription tablet" with no need for exercise or diet restrictions. The language ("slender figures are the usual, fat is the exception") reveals period anxieties about women's bodies. **Center:** Continuation of "The All-America Travel Contest," correcting readers' answers about Boston geography and history. The corrections are humorous corrections to common mistakes—confusing Daniel and Noah Webster, getting Boston neighborhoods wrong, misidentifying Mayor Thompson. **Right:** A testimonial advertisement for Edgeworth pipe tobacco. A Boston smoker describes being "lured" by a fellow smoker's tobacco aroma, positioning the product as socially desirable and aromatic enough to attract notice. The page is primarily **advertising-driven**, typical of Life magazine's revenue model. The editorial contest content is secondary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fat Went in this Easy Way 7 to Tell You For 20years,slender women have been telling others the easy, pleasant way to recuce. It is the right way, b: ona modern discovery made by able scientific men. It has proved so efficient that for two decades it has held the top place in this field. Now you can see the results wherever you look. Slender figures are the usual, fat is the exception. That rightway is embodied in Marmola prescription tablets. It is a substance employed in the body to regulate nutri- tion. its purpose is to turn food into fuel and energy, rather than into fat. There are no secrets about it. The formula appears in every box, also the reasons for results. Thus users know just why it acts, and they have no fear of harm, The use requires no abnormal exercise or diet, though moderation helps. People simply take four tablets daily until the weight comes down to normal in a natural way. Consider what Marmola has done for so many and so long. See what it has done in your own circle, because one user tells others. Now learn what it means to you. Watch the new beauty that it brings, the new vitality and health, You owe that to yourself. Order it now —before you forget it. Don’t longer galler an conocmal igure when oo msny have found a corrective. Marmola prescription tablets, are sold by all druggists at $1 per box. If your druggistis out, he will get them at once from his jobber. MARMOLA Prescription Tablet; he Pleasant Way toReduce Te HAMILTON HOTEL NEW MANAGEMENT brings ew improvements to Bermuda's own Island for bathing. Attractive tariffs. Open January 9. Bool Cortez (GARS “WADE AT KEY WEST Life The All-America Travel Contest (Continued from page 9) 2. Daniel Webster lived at 138 Summer Street in Boston, but it was Noah Webster who wrote the famous dictionary, not at Boston but mostly at Amherst, Mass., and New Haven, Conn. 8. Thompson (your sentence would have been better with an apostrophe and an “s” after his name) is Mayor of Chicago, not Bos- ton; the man said to be mainly re- sponsible for the banning of books— including “Elmer Gantry”—in Bos- ton is Chief of Police Crowley. But 4. “Elmer Gantry” is by Sinclair Lewis, not Upton Sinclair, and 5. You couldn’t be arrested for having it in your possession—even in Boston—unless you tried to sell it. 6. The dance is the Charleston but the town across the river from Boston (it’s a part of the City of Boston now) is Charlestown, and Harvard is not there but at C. bridge, another town, or rather city across the river. 7. Harvard didn’t play Prince- ton at football this fall, and has not won from Princeton at football since 1923. 8. Fenway Park is the home of the Red Sox; the White Sox are from Chicago. 9. Those two Italians, Sacco and Vanzetti, were in the State Prison at Charlestown until they were exe- cuted; the fellow at the State House was Governor Fuller, and he wasn’t sent to prison. 10. The Bunker Hill monument is also in Charlestown, but the place where the lanterns were hung out was the spire of the Old North Church, in Boston. 11. You should write Public Gar- den, not public Gardens, and 12. They don’t grow the beans there; they grow tulips—and (on sunny days) children who ride in the swan boats on the pond. Yours for more Boston Beans, grown in California. Freverick L, ALien, 1110ld Army Road, Scarsdale, N.Y. The CONDITIONS of the ALL-AMERICA .TRAVEL CONTEST will be found on page 32 31 Pipe Smoker Lured By Aroma of Fellow Smoker’s Tobacco Many a man has flirted with the belle of a fancy dress ball, only to find, when the time came to unmask, that he had been attracted by his own wife. The same thing can happen in the case of a man’s favorite smoking tobacco. In fact, it has. Read the following letter: Boston, Mass., April 21, 1927, Larus & Bro. Co, Richmond, Va. Gentlemen: This morning | had a smoking adven- ture worth recording. Next to me in the smoking car a gen- tleman was puffing his pipe conientedly. I was not smoking at the moment, and the aroma of his tobacco intrigued me exceedingly. For twelve years I had smoked Edgeworth without being tempted by any other brand, but the fragrance emanating from the pipe of the gentle- man beside me was so agreeable that I could not resist the temptation to speak of it. “That is wonderfully fragrant tobacco you have there.” I remarked. “Would you mind telling me the name of it?” “It is Edgeworth," he answered. We then congratulated each other upon our mutual good taste, and I decided that 1 would continue to use his brand and mine. Sincerely yours, Ss. H. To those who have never tried Edge- worth, we make this offer: Let us send you free samples of Edgeworth so that you may put it to the pipe test. If you like the samples, ou’ll like dgeworth wherever and whenever you buy it, for it never changes in quality. Write your name and address to Larus & Brother Com - pany, 16 S. 21st Street, Richmond, Va. We'll be grateful for the name and address of your tobacco dealer, too, if you care to add them. Edgeworth is sold in various sizes to suit the needs and means of all pur- chasers. Both Edgeworth Plug Slice and Edgeworth Ready-Rubbed are packed in small, pocket-size packages, in handsome humidors holding a pound, and also in several handy in-between sizes. ‘On your raido—tune in on WRVA, Ric! ] mond, Va.=—= the Edgeworth Stat: Wave length (254.1 meters) 1180 kilocycl comicbooks.com