Life, 1928-01-05 · page 27 of 34
Life — January 5, 1928 — page 27: what you’re looking at
What you’re looking at
This is primarily a **General Motors advertisement**, not satire or political cartoon. It promotes Fisher Body, GM's coachbuilding subsidiary, ahead of the 1928 automobile shows. The photograph shows a woman in an automobile, displaying the interior styling—the actual "body" being marketed. The ad argues that Fisher Body's monogram plate indicates superior craftsmanship and quality, positioning it as a status symbol and mark of automotive excellence. The text lists GM brands equipped with Fisher bodies: Cadillac, LaSalle, Buick, Oakland, Oldsmobile, Pontiac, and Chevrolet—establishing Fisher as the premium standard across GM's range. For modern readers: this represents early **automotive branding strategy**, where component suppliers (Fisher) leveraged their name as a quality guarantee, similar to today's "Intel Inside" marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Automobile Shows of 1928 will emphasize more forcefully than ever the fact that those cars which lead their fields in beauty and in value are equipped with Body by Fisher. Look for the monogram plate “Body by Fisher”, not alone be- cause it is the symbol of a better body—but also be- cause it is the unfailing sign of a better automobile SR CADILLAC La SALLE BUICK , OAKLAND OLDSMOBILE , PONTIAC £ CHEVROLET comicbooks.com