Life, 1928-01-05 · page 2 of 34
Life — January 5, 1928 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **Marmon Motor Car Company advertisement**, not political satire. The image shows the grand entrance to what appears to be an automobile showroom or exhibition space, with an enormous circular mirror dominating the facade and classical architectural columns flanking the entrance. The ad announces two new Marmon straight-eight automobile models—the "68" and "78"—priced at $1395 and $1895 respectively. It emphasizes these vehicles will be displayed at "all leading automobile shows" and highlights their appeal: "straight-eight performance plus real distinction and charm at moderate cost." This reflects the 1920s-30s era when automobile advertising emphasized both luxury aspirations and affordability for middle-class consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
= Marmon presents this month two new and extraordinary lines of straight-eights—the “68” and the "78? at $1395 and $1895 —s— These new cars will be on view at all leading automobile shows —z— Straight-eight performance plus real distinction and charm at moderate cost —z— Prices, f. 0. b. Marmon Motor Car Company, Indianapolis comicbooks.com