Life — January 5, 1928 — page 11: what you’re looking at

What you’re looking at

# All-America Travel Contest - Life Magazine Page This page presents a travel writing contest hosted by Life magazine, not a political cartoon. Readers submitted letters describing American destinations for weekly prizes ($75 first prize, three $25 second prizes) and grand final prizes up to $400. The featured winning entry is Kay's seventh letter, describing a California trip visiting Hollywood studios (Fairbanks, Chaplin), the Golden Gate Ferry, and San Francisco landmarks. The writer mentions famous Metro-Goldwyn-Mayer stars including John Gilbert, Lon Chaney, and Buster Keaton. The page demonstrates Life's mid-20th century focus on American travel, entertainment industry celebrity culture, and reader engagement through interactive contests—reflecting the magazine's role in promoting tourism and Hollywood glamour to its audience.