Life, 1927-12-29 · page 35 of 41
Life — December 29, 1927 — page 35: what you’re looking at
What you’re looking at
This is primarily a subscription advertisement for Life magazine, framed as a New Year's pitch to readers. The publication promises to deliver humor consistently throughout 1928—described as significant because it's a presidential election year when "good humor will be at a premium." The cherub illustration at top symbolizes the "promising infant" of 1928 itself. The "OBEY THAT IMPULSE!" caption is a lighthearted call-to-action encouraging immediate subscription. The text previews upcoming special issues (Broadway, Automobiles, Havana, Working Girls) and mentions regular features like letters from "Kay Vernon, the All-American Dumbbell"—appearing to be a recurring satirical character. The five-dollar annual subscription cost is emphasized as a bargain for weekly humor. This reflects Life's identity as a satirical humor magazine competing for readers' attention and subscription dollars during the economically prosperous late 1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Happy New Year? Well — Here’s How L i Fe has decided to do the right thing by that promising infant—1928—and by all of you who have to put up with 1928 for twelve whole months. Li Le has decided to be funnier than ever —brighter than ever maintain this policy fora minimum of 52 weeks. fresher than ever, and to Why not string along with us in this commend- able attempt to promote good humor in 1928? (Remember—this is going to be a presidential campaign year, when good humor will be at a premium.) For five diminutive dollars, you can assure your- self of a pleasant lease on Life from now until 1929. Why not fill out and send in the little corner coupon? We absolutely guarantee to do the rest. OBEY PR, THAT >| IMPULSE! J As for Instance: Next Week—Broadway Number—cover by F. G. Cooper—double-page cartoon by Russell Patterson—and GIRLS—GIRLS—GIRLS, etc. And then—Automobile Number—cover by Russell Patterson—a survey of the used-car market by Robert Benchley—an exclusive pho- tograph of the old Ford—and lots more high- geared comedy. And then—Havana Number—cover by Con- rado Massaguer—and a brilliant collection of cartoons by the foremost humorous artists of Cuba. This one will be most unusual. And then—Working Girls’ Number—cover by John Lagatta And every week—A new letter from the truant Kay Vernon, the All-American Dumbbell, with a whole lot of money for those who show her up. (See pages 8 and 9 of this issue.) 7 7 4 7 7 LIFE 598 Madison Ave. New York, N.Y. By the Year, $5.00 Canadian, $5.80; Foreign, $6.60 comicbooks.com