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Life, 1927-12-29 · page 32 of 41

Life — December 29, 1927 — page 32: what you’re looking at

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Life — December 29, 1927 — page 32: Life, 1927-12-29

What you’re looking at

This page from *Life* magazine (circa 1927) contains three main elements: **Left Column:** A product advertisement for a Seald-Sweet juice extractor, featuring an illustration of a mechanical device designed to eliminate hand-squeezing of citrus fruits. **Center Column:** A humorous essay by Norman R. Jaffray titled "Good-By, 1927! Hello, 1927!" The author satirizes the common human error of dating letters with the previous year—a relatable New Year's anxiety. He humorously imagines future consequences: misdated love letters potentially destroying a divorce case, or a fabricated memoir claiming he became "thirty-third President" in 1943 (when no inauguration occurred), which critics would attribute to mental decline from stock market losses or a skating accident. The satire gently mocks human forgetfulness and the potential legal/historical embarrassments it creates. **Right Column:** Advertisements for Marmola (a weight-loss product) and Bellans (indigestion remedy). The page is primarily advertising-focused with one humorous essay providing light social commentary on dating errors.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life Quit your squeezing! —and mail the coupon today for 3-day free trial of this new, instant Seald-Sweet juice extractor. No more holding a slippery dish in one hand and wringing out a slippery orange with the other! Here's the perfect juice extractor! yore the bandle—-out cots all the juice. —clamps firmly to any shelf or table. It's quick—casy—neat—and shoreugh. Handles the smallest lemon, the juicy Seald-Sweet orange, or largest grapefruit. Send for it. Try it. Just clip and mail the coupon with check or moncy order for $3.00 en- closed. Or—send 1 wrapper from a Seald-Sweet orange or grapefruit and your dealer's name with the coupon, and the price is $2.00. If you aren't delighted with this great new Scald-Sweet extractor, return it within 3 days and your money will be refunded at once. Note: Though our business is distributing Scald-Sweet, Florida's finest oranges and grape- fruit, we think so much of this wonderful litele machine we now offer it to you direct, at a price that is really a bargain Florida Citrus Exchange, Tampa—Distribu- tors of Florida's Finest Oranges, Grapefruit and Tangerines. | Florida Citrus Exchange 401 Citrus Exchange Bldg., Tampa, Fla. Please send me 1 Seald-Sweet Extractor for tral. Tenclose $3—check or money order— $2 if wich dealer's name and 1 Seald-Sweet wrapper). If the extractor is not satisfactory I will return it after 3 days for refund Name Address... ‘FT SEEMS THE HUSBAND 18 MUCH TALKED ABOUT AND THE WIPE HAS NEVER GOT HERSELF TALKED AMOUT AT At. L’Mlustration (Paris). Good-By, 1927! Hello, 1927! EVERY. year it’s the same way. The first letter I write in Jan- uary is always carefully dated the preceding year. Thus, on January 4, 1928, I Shall sit down at my desk, dip my pen in the ink, and scrawl laboriously at the top of the page: Stamford, Conn., Jan. 4, 1927.” Of course, the persons who get such letters from me are perfectly aware of what I mean, but in later years, when my communications are brought forth into the glaring spot- light of publicity and read to an amused and tittering courtroom, the error may well mean the difference between a successful divorce case and an utter fiasco. If, on February 16, 1924, I had happened to write: “Darling little hunchy-bunch, I'm so wild about you that all I can do is keep saying ‘I love you, I love you, I love you and counsel for the defendant could prove that at that date I did not even know the lady in question, it would put me in a very silly light. Again, suppose the following to be a quotation from my Memoirs, pub- lished 1986: “On March 4, 1943, I took the oath of office and became the thirty third President of the United States.” Why, some discern- ing critic would point out that there wasn't any inaugural in 1943. And any number of snooty people would remark: “Evidently Jaffray’s intellect, never any too clear, was at this time clouded by reverses in the Stock Market and a severe blow on the back of the head while skating at St. Nicholas Rink.” Well, I shall have to be more care- ful, that’s all. I'm going to watch r self next year. Yes, sir, I'm go- ing to turn over a new leaf—on Jan- uary the first, 1927 Jaffray. Norman R. Lire's Fresh Air Fund Lara's Farsn Ate Fuxo hes been ino 0 -$0,071 rs, appr: some fh tions are be made pe 98 Madison Avenue, acknowledged $41,264.61 Mrs. George A. York, New Bedford 10.00 4 2.00 Sanbornville, sees 6.33 Mass. 7.50 agara Falls, Frances Nevin, Radnor, Pa.. 10.00 Caleb Peirce, 25.00 memory Francisco nets 5.00 Mr. and Mrs. Howard W. Pasadena, Cal 2. at’ Peak and Pine Calif the girls Camps, Idyllwild, William "A, Millis, 1 Esty F re Henry C. Eber A. "$41,463.44 Why Fat Is He Fought Largely because of short skirts, But more because a slender figure suggests health and youth and vitality, Look about you—note how slenderness prevails. Then ask those people how they get it. Many will mention Marmola Prescrip- tion Tablets. It is the easy, pleasant meth- od which acts by correcting cause. Peo- ple have used it for 20 years. The use has grown and grown, until people now are us- ing Marmola in a very extensive way. This method is easy and pleasant. No abnormal exercise or dict is required. The method is scientific, based on modern re- search. It is helpful and effective, else it never could have gained the place it holds. Learn what Marmola means to you, as multitudes have done. Perhaps you have tried strenuous exercise and starvation. Now try the easier, more enduring way. fat is offensive to you and your friends, do this to end it—now. Then tell others the results, as others will gladly tell you, Murnola prescription tablets ra sold by all druggists et $1 per i your druggist is out, he wil et ‘them at once from hi MARMOLA Drescription Tablet: he The Pleasant Way to’ ce Antiquated as the First Ford “Wuy don’t you want to take a ride?” protested the collegiate youth, use I don't like your car,” fair co-ed. “I'll admit it’s a Te- 1922 model, but——” “Oh, it isn't that—but the wisecracks written on it date back a lot farther than that.”"—Kansas City Star. Sure Relief 6 BELLANS | Hot water Sure Relief ELL-ANS FOR INDIGESTION 25¢ and 75¢ Pkgs.Sold Everywhere t comicbooks.com