Life, 1927-12-29 · page 2 of 41
Life — December 29, 1927 — page 2: what you’re looking at
What you’re looking at
This is a **florist advertisement**, not a political cartoon. The page presents a narrative advertisement for "Say it with Flowers," promoting the services of the Society of American Florists. The story describes a scenario where a man named Bob misses a 6 o'clock appointment with his wife Jane. When Jane grows concerned and nearly calls the police, a telegram arrives explaining Bob's delay and requesting flowers be sent as an apology. The advertisement emphasizes that flowers can effectively communicate affection and resolve romantic situations. The page concludes with the florist society's seal and tagline "The Sign of a Good Florist," establishing flowers as an appropriate solution to domestic miscommunications—a common marketing strategy in early 20th-century consumer advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘ild @ Then by wire came something that explained all Ty SAT * . » WIUIEN Bob said six o'clock, thing .... “Called to Detroit he usually meant 5:53. Siv- this noon. Ten minutes to make thirty passed before Jane’s jeal- train. Asked Ralph to phone ousy gave way to actual worry, you. Got Cooper contract. Calls to his othce, his club and even his apartment were fruitless, and Jane was tearfully thinking of calling the police — station, when Sarah came in with a tele- gram and a package. ‘The telegram explained everv- Means sure raise, and wedding the minute you say. Can’t tell you how much I love you so am saying it with flowers.” And after that? Well the flow- ers had a great deal to say to an appreciative audience. The Sign ofa Good Florist owers comicbooks.com