Life — December 29, 1927 — page 2: what you’re looking at

What you’re looking at

# "Wild of" - Advertisement Analysis This is a **florist advertisement**, not a political cartoon. The page presents a narrative advertisement for "Say it with Flowers," promoting the services of the Society of American Florists. The story describes a scenario where a man named Bob misses a 6 o'clock appointment with his wife Jane. When Jane grows concerned and nearly calls the police, a telegram arrives explaining Bob's delay and requesting flowers be sent as an apology. The advertisement emphasizes that flowers can effectively communicate affection and resolve romantic situations. The page concludes with the florist society's seal and tagline "The Sign of a Good Florist," establishing flowers as an appropriate solution to domestic miscommunications—a common marketing strategy in early 20th-century consumer advertising.