Life, 1927-12-22 · page 4 of 36
Life — December 22, 1927 — page 4: what you’re looking at
What you’re looking at
This is a **subscription advertisement** for *Life* magazine, not political commentary. The illustration shows a cheerful waiter or server character carrying a dish, with the tagline "Just Your Dish." The ad uses playful language comparing *Life* magazine to a helpful service. It describes *Life* as "the perennial youngster" ready to solve Christmas shopping problems and assist year-round. The copy suggests subscribing to *Life* as a thoughtful gift. The visual pun equates reading the magazine with being "served" entertainment—matching the server imagery. This is straightforward early 20th-century advertising humor, using a familiar service-industry figure to make magazine subscriptions seem appealing and accessible. The coupon at bottom allowed readers to purchase annual subscriptions ($5.00 domestically).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
iby ‘E—the perennial youngster—is up to his young-old tricks again—coming to the rescue of the harassed Christmas Shopper. He is ready to offer his delightful services just in time to solve the problem ot the Unfinished List! Lire is all set to go wherever he is wanted And that means everywhere. From Main Street to Mayfair there isn’t a home where Lire would not be a welcome visitor fifty-two times a year. For when Lire comes in at Obey That Impulse the door, worry flies out of the win- dow. Think that over and remem- ber that Lire for a Friend Means a Friend for Life. ND now, having made your de- cision, the coupon below will be found of enormous assistance When you have filled it out and mailed it to us, we will send a Christmas card telling him—or her— how pleasantly generous and thoughtful you are. Life ‘ A I enclose $ for. subscriptions | Please send LIFE i Please send LIFE to LIFE to be sent in my name: | for one year to I for one year to iw | | | | | | 1 $ LIFE, s98 Madison Avenue, New York One Year, $5.00 (Canadian, $5 80; Foreign, $6.60) comicbooks.com