Life, 1927-12-22 · page 33 of 36
Life — December 22, 1927 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising and contest information**, not political satire. The main content includes: 1. **Contest Rules** (top left): Details for Life's "All-America Travel Contest," where readers submit letters identifying mistakes in Kay Vernon's travel columns for prizes. 2. **Fatima Cigarette Advertisement** (center): The large illustration shows well-dressed young people at a social gathering. The ad's joke is that wherever young people have fun, they're smoking Fatima cigarettes—positioning the brand as associated with youth, sociability, and good times. This reflects 1920s advertising that normalized smoking. 3. **Hotel Bermudiana Advertisement** (left): Promotes the hotel as Bermuda's premier address. 4. **Miscellaneous Ads** (right): Indoor Golf Dice game and Cortes Cigars. The page reflects early 20th-century consumer culture and advertising norms. The Fatima ad is notable today for its casual promotion of cigarettes to young social crowds—something now considered irresponsible but then standard marketing practice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Conditions of the All-America Travel Contest (Continued from page 11) ct is this Contest is to de- ct the mistakes in letters—the fifth f hie h appears in this iseue, Subses quent letters will appear -y week in laure, wp to the February 9th issue, when the twelfth and final letter will be pub- Kay Vernon's will cover most of the principal cities of the United States will Every answer to this Contest must take the form of a letter to Kay Vernon, tell ho detect and ¢ effectively in their must rords each Th the number of ansirers any one contest- The answers to each of Kay's letters y and the weekly rdingly. The grand awarded to those who hace the best record th ghout the Con- test asa whole It is not necessary to of Way's letters to grand prizes, All VERNON, LIFE, 598 MADISON AV- ENUE, NEW YORK‘CITY, Iuswers to Kay's PIPTH LETTE must reach Lave’s office not later than 12 January Vth. An- neement of the winners will appear in he February 2nd issue of Lave Wl anawers must be typewritten answer all for the f the paperonly. Bach sheet of manu t must be marked with the con ants name and address, aud with the HE most distingui in Bermuda. The ren the Islands" whitl of ecxial ¢ For Booklet and Reservat dd J. A. SHERRARD, Managing Director Hotel Bermudiana, Bermuda, or BERMUDA HOTELS BOOKING AGENCY 351 Fifth Ave., New York, N.Y. authorised Tourist MAKE A PARTY! y N. y HEREVER you see a lot of nice people having an absolutely which means whenever you find the wonderful time — younger crowd en- gaged in being themselves—you’re pretty certain to run into a whale of a lot of Fatima smokers. -FATIMA number of Kay's letter that is being answered. In the event of a tie, the full prise will be given to cach tying contestan It is ‘not necessary to be a subscriber to Lave in order to compete. The Con- test is open to every one, except mem- bere of Lave’s staff and their famil The Judges be three of the tore of Lars, whose decision will be Anal. IMPORTANT NOTICE! WING to the overwhelm- ingly large number of answers received, and the dif- fieulty of deciding between them, the Judges of the All America Travel Contest have found it impossible to announce this week the winning to Kay’s FIRST L The winners will nounced in Lire nest week, The Ideal Gift for Golfers and “Would be’s’’! NEW! Indoor Golf Dice! Prett SPORT GAMES RIDGEWOOD, N. J. BETTER BOX 379, DEPT. L, Cortes CGARs I-MADE_AT KEY _WEST— comicbooks.com