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Life, 1927-12-15 · page 38 of 40

Life — December 15, 1927 — page 38: what you’re looking at

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Life — December 15, 1927 — page 38: Life, 1927-12-15

What you’re looking at

This page contains a **Frigidaire refrigerator advertisement** and several unrelated humor pieces. The main advertisement uses aspirational messaging to sell electric refrigerators as the ultimate Christmas gift for wives. It emphasizes the appliance as a "lasting gift" that provides year-round utility—a departure from typical last-minute shopping. The copy addresses husbands directly, positioning the purchase as both generous and practical. The right column features a satirical piece titled **"If Santa Were as Dependable as Most of the Transatlantic Fliers."** This mocks the reliability of 1920s transatlantic aviation by treating Santa's Christmas Eve delivery like a commercial flight with radio updates, delays, and eventual failure. The joke exploits contemporary anxiety about new air travel technology—fliers frequently disappeared or crashed during this era. By applying flight-dispatch language to Santa, the satire highlights how unreliable early aviation was, ultimately delivering "a giftless Christmas." The page also includes brief humor pieces about horseback riding, employment agencies, and Italian fashion.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

36 "Life FRIGIDAIRE Give her a real th s FRIGIDAIRE —a lasting gift Prices as $180 low as fe & Dayton, Obie A Top Unit Frigid: ire, met quite so Large as the model is tustrated—all ready $9 attach and operate from any convenient electric eatles for only $180, f, 0. b. Dayton —the lewat price im Frigidaire bistory! rill this Christmas! With a gift of a Frigidaire Use Part of Your Christmas Savings to Cover the First Small Payment! F course, she’s a regular fellow and will like whatever you give her. But here’s a chance to do some- thing handsome and provide a real Christmas thrill! It’s so easy. The price of a few Christmas knick-knacks will put a Frigidaire in your home. Think of it! A gift that lasts fora lifetime. A gift that she'll use every da in the year. A gift that's a constant re- Frigidaire, by comparison, cc other electric ally distributed. minder of what a good fellow you are. Forego the usual last-minute shop- ing this Christmas. Avoid the hurry- ing crowds. Spend a few leisurely moments in a nearby Frigidaire Sales Room. When you leave, the stage will be set for a Christmas she'll re- member for years. So don’t hold back at Christmas time. Do the handsome thing this year. But do it now—while Frigidaire Distributors can still promise Christ- mas deliveries. all, standards of pst less than any refrigerator nation- FRIGIDAIRE CORP. Subsidiary of General Motors park aetoed Dept. V-303, Dayton, Ohio To The Horseman A urtie lad was telling some of his boy friends about the wonderful uncle ad, and saids and you should see him ride a horse His mother and said: “Une he ard this last remark can't ride a horse, sonny The little boy replied: “You must be mistaken, Mother. Uncle ride a Do you think he would bet on a horse that some one else rides —New York Evening World. can horse. To the Employment Agencies Tue stage, Shakespeare says, holds a mercuried glass To life as it’s lived every day, | But wh you find any servants, | alas, Like those that you see in a play? —New Yorker. Ir is reported that a young man in Italy, who failed to achieve a perfect how tie, blew out his brains, It seems impossible that he could have done this. —HMumorist (Londe read Life regula rly — EVERY week! If Santa Were as Dependable as Most of the Transatlantic Fliers C. 24, NORTH POLE.—Santa Claus took off last night at 8p. M. ina Toyland Sleigh equipped with two Whirlwind Reindeer in an effort to make a non-stop flight to J.C. Smith's house in Anyoldtown, the U. S. A. He was laden with gifts for Willie and Mary Smith. The hop-off went perfectly Santa soon disappeared from vi He was favored with tail winds. weather forecasts for the next hours were favorable. Dec. 24, 9 Pp. M.—Several radio stations have picked up optimistic messages from Santa: “Everything going O. K. Reindeer hit eight. Over Hudson Bay. Dee. 24, 10:30 p. a.—Anxiety was expressed in official circles when. it was learned that Santa’s radio has been silent for the last hour. He is due at the Smiths’ at eleven. Dec. 24, 11:15 p. .—Grave doubts for the flier’s safety were expressed when it became known that Santa was overdue at his objective point. Dec. 25 A. M.—A rumor that Santa had been forced down in Northern Ontario has been proved false. Nothing has been heard from him in nearly five hours. Dec. 25, Mipnicirt.—All attempts fo locate Santa Claus have failed. Young America was forced to un- dergo a giftless Christmas, but hope is still held out that Santa may be safe in some obscure hamlet. on all 25. 2 Dec. —No trace of missing gift bearer. Dec. 28—SANTA CLAUS FOUND. It has been learned from absolutely reliable sources that in No details have Santa Claus has been found safe British Columbia, arrived. Dee. 28 (later).—A thrilling tale of unbelievable hardships and an incredible escape was related to re- porters by the missing a Claus this afternoon. His reindeer, he reports, ran out of oats, and an adverse wind blew his sleigh miles west of the desired course. He was able to make a safe landing only by dumping out his entire cargo of gifts. The jolly campaigner looked none the worse for wear when picked up by a native fisherman and insists that altho it is too late to ac- complish his objective this season he will make the trip next year to prove it can be done. His sleigh was com pletely wrecked, but Santa plans to inaugurate safety features next year which will render a repetition of his catastrophe impossible. Parke Cummings. BUSH TERMINAL PRINTING CORPOTATION, BROOKLYN, NEW YORK comicbooks.com