Life, 1927-12-15 · page 35 of 40
Life — December 15, 1927 — page 35: what you’re looking at
What you’re looking at
This page is primarily an advertisement for Arrow Collars (a men's collar brand), framed as social satire. The accompanying illustration shows a dignified banker or business executive in an impressive office setting. The ad's pitch is that in prestigious banking institutions, appearance and propriety are essential—executives must project authority and respectability. The satire operates on two levels: it mocks corporate pretension while simultaneously leveraging that pretension to sell products. The "misfit" of the title refers to what would happen if such an important executive wore an inferior, poorly-starched collar—it would undermine the entire impression of gravitas and tradition. The ad argues that "big jobs" require proper collars, positioning Arrow Collars as essential to professional success and institutional credibility. The other content on the page consists of humorous poetry about young love in the 1920s and miscellaneous amusing anecdotes—typical Life magazine filler material from this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
5 Nay, ‘The poor young man who raves Of Ann or Maud or May, Even though he behaves As if non compos mentis, Is sane. These things will happen in the twenties. He talks and will not cease About the maid, and if We beg a moment's peace And he bores us stiff, “Tis us to decry him. The doctors simply will not certify him He talks; but what is worse He will ende So we must needs endure His symptom: For lo! there is a And he will simmer down ugh we frown, rly after he is safely wedded. —“Touchstone,” in London Morning Post. The Prophet Warned Tins Sunday school howler has come 1. On being asked by the teacher had said, “See that thou fall not and on what occasion, Elisha said it te jah r latter went up to heaven in a ”—Boston Transcript. Nowapays every man is entitled to life, liberty a an automobile in which to —Norfolk Virginian-Pilot. } Hamburg-American Line Eighty years of progressive experience in rendering service to discriminating travel- { ers. Now a fleet of ne steamers—some de luxe liners second, and improved Third Class accom- modations. Other comfortable liners for Cabin and improved Third Class exclu- sively. All modern oil burners. @Aonnd ntWorld S. S. RESOLUTE Sailing Eastward from New York Jan.7,1928 = 140days BWcountries - 63cities Rates: $2000 up. Gio the West Indies S. S. RELIANCE Dec. 17, Jan. 7 and Mar. 28 15 oF 16 days—$200 up. Jan, 25 and Feb. 25 27 daye—$300 up. HAMBURG-AMERICAN LINE Unere Autnscan Loses, Isc, General Agents 28 Broadway, New York, Branches in Boston Chicago Philadelphia San Francisco Or Local Steamship or Tourust Agents ) Ca ______~_~ The MISFIT In THE impressive atmosphere of the great Banking institutions, the Exec- utives are given a background that is symbolical of the love and inter- est of those whose duty it is to preserve the traditions of the insti- tution, so that when you and I go there, we expect to see in the City Bank, or whatever it may be, some- thing imposing, dignified, impressive and what do you suppose would happen to this picture ifthe President or some other big executive were in- troduced to you and he wore a bath- room washed collar of the limpy type? It’s a starched collar job—all big jobs are—and the collars for the big job are ARROW COLLARS comicbooks.com