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Life, 1927-12-15 · page 32 of 40

Life — December 15, 1927 — page 32: what you’re looking at

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Life — December 15, 1927 — page 32: Life, 1927-12-15

What you’re looking at

This page contains mostly **advertising and satirical product descriptions** rather than political cartoons. The main content is a **mock advertisement for "HA-HA'S" (chapped skin)**, which satirizes the era's trend of inventing pseudo-scientific or pretentious names for common ailments. The joke: manufacturers create fancy terminology like "HA-HA" (defined as "an invisible ditch") to sell ordinary lip balm and skin remedies at premium prices. This mocks 1920s-30s marketing tactics that disguised simple products with scientific-sounding jargon to justify higher costs. The page also includes: - **Mrs. Pep's Diary**: A humorous domestic column about a wife's shopping habits and marital tensions - A Marlboro cigarette advertisement - A poem titled "Exit Mr. Hermit" about modern isolation The cartoon illustration shows a silent, frowning man being criticized by his wife for not participating in conversation—likely referencing social expectations around masculine engagement at social gatherings.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life The Gift of Good Taste in a colorful $ 1 Christmas Box OV sessones- vite as May—Snappy as De- cember—in a_ special, dollar-size, Christmas Box! The perfect gift for the individual and the favorite cigarette for Christmas parties. F the Christmas Box (100 Marl- boros in packuges of 20's, each pack- age separately protected by heavy foil— $1) is not on sale at the tobacco store near you—we will be glad to fill your order by mail and send you, Free, a handsome Marlboro Bridge Score. \RLBO Wolcaner relO Created by PHILIP MORRIS& CO.Ltp.INc 511 Fifth Ave., Dept. W, New York Mrs. Pep’s Diary (Continued from page \2) which had been whisked through the oven with such speed that I was at » pains to regard his relish of it. Falling to Russian Bank afterwards, I did mark once more how it is human nature in that game to boast of the desperation of one’s state, however secure it may be. November My husband, poor 1 wretch, all a-flutter be- 23rd cause this day I did re- ceive requests from three emporiums to open additional charge accounts, which I should never have thought to do had he not threatened me with divorce if I did, and he did call the gods to witness that there should be a law against unscrupulous mer- chants’ thus setting traps for e travagant and feather-brained women, and I know not where I should have come out had not his bootlegger arrived suddenly and taken his mind completely off the subject. Lord! to have heard him go on, you would think him a miser, whereas I was at no pains soever to extract from him enough extra to pay for my fine new coat, | and IT am indeed grateful to the man who vends gin at one hundred and twenty dollars a case for having ar- i at so opportune a moment. To luncheon at a publick with Kitty Linzboth, who did demonstrate that face powder applied instantly to a spot on one’s apparel will remove the same, and then to the playhouse to see Ed Wynn, who ties with Leon Errol as my favorite comic, conscious ain of what splendid entertain- s Mr. George White does pro- vide, and that it were almost better to be on his first-night list than on Abou Ben Adhem's scroll. Home be- times, reading in “The Quince Bush,” an interesting tale in spite of the dialect used by some of its characters, and so, after dinner, by the midnight train to Cooperstown to spend Thanksgiving with Mary Lowe, who writes that she has bought the largest turkey in Otsego County. * Baird Leonard. Exit Mr. Hermit A nearer dwelt far, far a ng all his fellow men. was long, his hair was gray, And dismal was his shadowy den. By radio he listens ing Above his head the airships roar, And realtors their arts begin There are no hermits any more -Washington Star. Asnestos books, we understand, are being shown among the Christmas novel- Buffalo Courier-Express. Not a word out of you all night “@-EORGE, I'm thru! This is the last time you will embarrass me in front of others. Every one else bub- bling with conversation—and you mum as a clam”. * @¢« @ 'd-HA’S can be quite painful... When the lips are cracked and split, even speaking becomes a torture. HA-HA'S is what is commonly known as chapped skin. But the commonly knowns are not being used, you see. You've got to have fancy names— scientific names. We've been very bright... we've chosen an agricultural name— A HA-HA is an invisible ditch. (Kind- ly turn to Marsh's Dictionary, Page 332). HEN your skin is chapped, it is full of HA-HA’s ... tiny ditches, invisible fissures, furrows, gaps. Painful, unsightly, dangerous. HA-HA’S (chapped skin) can be cured, of course. The cure is Frostitta! HIS delightfully fragrant lotion banishes HA-HA'S with the speed of a passing thought. Knead it gently into the skin and watch that sapless, corrugated, arid, desiccated surface be- come as smoothly supple-soft as a baby’s palm. There's no after stickiness to FROSTILLA. It vanishes like a cooling mist. Its action is unfailing. | ‘ROSTILLA comes in the bounti- ful dollar bottle—and there's a smaller size at 50c. At druggists tried and true, and all good toilet counters. The Frostilla Co., Elmira, New York, U.S.A. comicbooks.com