Life, 1927-12-15 · page 3 of 40
Life — December 15, 1927 — page 3: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**, but rather a **straightforward advertisement** for Elco Motor Boats, published in *Life* magazine. The page features a photograph of "The Elco Sixty-two," a motorized yacht, with the tagline "Winter in your wake...Summer on your horizon." The ad targets wealthy northeastern Americans by pitching escape from harsh winters—suggesting they motor their private yacht to Florida's warm coast (Tampa to Miami). The text emphasizes luxury amenities: no traffic, "your own private hotel," and swift, safe travel. A smaller interior photograph shows the boat's cabin. Contact information directs readers to Port Elco in New York City. This represents typical early 20th-century lifestyle advertising targeting affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Twin-screw Motor Yecht; complete comfort and reliability e———oeaerO ee W inter in your wake... Summer on your horizon N® that Manhattan has become a body of land entirely surrounded by winter—now that the Northeast is the home of the north- easter—why not pull away from slush and snow and ice and head for the horizon beyond which summer lies? It’s June in the southland now, and there’s an Elcoready to take you there. No bumper-to-bumper procession of dustladen cars—the squawk of no siren, no traffic signals against you. And, when you arrive, your own private hotel, and the whole coast from Tampa to Miami in easy sailing reach, From the trim 26-foot cruiser to the luxurious 62-foot yacht, your Elco will take you where you want to go, swiftly, safely, comfortably. For full information, write for Catalog L, or call at Port Eleo and see the boats themselves. Port Elco—247 Park Avenue, at 46th Street, New York City Sales Office and Motor Boat Exhibit comicbooks.com