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Life, 1927-12-08 · page 34 of 40

Life — December 8, 1927 — page 34: what you’re looking at

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Life — December 8, 1927 — page 34: Life, 1927-12-08

What you’re looking at

This page combines advertisements with humor content typical of Life magazine's satirical format. **Left side:** A large Electrex appliance advertisement promotes household electric goods (toasters, irons, waffle makers) as Christmas gifts, sold at Rexall Drug Stores. The pitch: electricity solves the "problem of Christmas giving" by offering practical appliances for women to complete domestic tasks "more quickly and easily"—reflecting 1920s assumptions about gender roles and domestic labor. **Center:** The "All-America Travel Contest" continuation describes a writing competition judged by Life editors, with details about submission rules and deadlines. **Right side:** Two advertisements: one for Forhan's dental product warns against pyorrhea (gum disease), using humor in the headline "He's the Lucky One / 4 Others Pay Pyorrhea's Price" to suggest dental neglect has serious health consequences. Below is a Hamburg-American cruise line advertisement promoting ocean travel to Europe and the Caribbean. The page reflects 1920s consumer culture, with modern electric appliances and travel positioned as aspirational goods, alongside health-consciousness messaging about dental care.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Let electricity solve that problem of Christmas giv- po puclectres appliances helpa woman to do so many things so much more quick- .lyand easily. See the Elec- trex grill stove, complete with griddle and chafing dish; toasters, irons, hair svavers, waffle irons and coffee percolators. Sold only at Rexall Drug Stores. SAVE with SAFETY at your Q 0 \ DRUG STO: Liggett wt So lonate Th Life All-America Travel Contest (Continued from page 11) are limited to four hundred words each. There is no limit to the number of answers any one contestant may subm The answers to each of Kay's letters will be judged separately and the weekly s awarded accordingly, The grand prises will be arded to those who have the best record throughout the C test asa whole, It is not necessary all of Kay's letters to be eligible for the grand prizes, All answers to this Contest must be ressed to KAY VERNON, LI 598 MADISON AVE) 2 YORK CITY. Answers to Kay's THIRD LETTE must reach I office not later than 1 noon on Thursday, December 29th nouncement of the winners will appt iseue of Lire. typewritten, or tide a answe AM answers must be written legibly and neatly, using of the paper only. Each sheet of script must be marked with the testant’s name and address, and with the number of Kay's letter that is being answered, In the event of a tie, the fall will be given to each tying contestant. Itis necessary to be to Lare in order to compete. The Con- test is open to every one, except mem- bers of Lare’s staff and their families. The ges will be three of the E tors of Lire, whose decision will be final. aubseriber The Step from the Sublime Ir seems to be a tradition on the stage that whenever an untoward and unex- pected incident occurs during a per- formance the lines to be spoken i diately thereafter hy uncanny knack of possessing some droll applica- tion to the situation, with the result that in increased measure of self-control is exacted from performers already bur- with a hard struggle to keep ean dened idney Blackmer, as a king ardent love to a young lady in a recent carnival. Her father entered. He expatiated upon cer- tain escapades in the jant’s past and demanded to know if the gentleman's intentions toward his daughter were hon- orable. The father was indignant, and, his rebuke administered, retreated to th door, where he paused, turned and fired a parting shot at Blackmer. Thereupon he quietly tripped and sat down with a tremendous, reverberating thud. And the line which Blackmer then had to speak to the young lady was: “Your father touched upon a tender spot then, dear."—New York World. gay They Often Do “My wife is dissatisfied.” “Always talking about the happy home she left?” “No, her former job.” —Louisville Courier-Journal. 1x Mayor Maybe He’s the Lucky One 4 Others Pay —f Pyorrhea's Price lal 4 He Sees His Dentist, Often How foolhardy it is to risk health, when just a |lictle care will safeguard you against the attack lof dread Pyorrhea and troubles that begin with neglected teeth and gums. Be on the safe side. Have your dentist ex amine teeth and gums at least twice a year. Start using Forhan's for the Gums, today! Receiving toll from 4 out of 5 after 4o (thou- |sands younger), Pyorrhea ravages health. Its poison sweeps through the system often causing many serious ailments. If used regularly and in time, Forhan's pre- vents Pyorrhea or checks its course. It firms gums. It makes teeth white and protects them against acids which cause decay. See your dentist every six months. Start using Forhan’s for the Gums, morning and night. Teach your children this good habit. Get a tube, |today . .. Alll druggists, y5¢ and 6oc. Formula of R. J. Forban, D. D. S. Forhan Company, New York Forhanss for the gums More Than a Tooth Paste... . It Checks Pyorrbea cre Ilantic ENGLAND: NANCE IRELAND: GERMANY { ‘Hamburg-American Line Eighty years of progressive experience in rendering service to discriminating travel- ers. Now a fleet of new and splendid steamers—some de luxe liners with first, second, and improved Third Class accom- modations. Other comfortable liners for Cabin and improved Third Class exclu- sively, All modern oil burners. @Around atWord S. S. RESOLUTE Eastward from New York = 40days = 63cities up. S.S. RELIANCE Dec. 17, Jan. 7 and Mar, 28 15 oF 16 daye—$200 u; Jan. 25 and Feb. 25 27 days—$300 up. HAMBURG-AMERICAN LINE t Uneren Aurnican Lowes, Inc, General Agents I 28 Bradway, New York, Branches in ? i \ Boston Chicago Philadelphia San Francisco Or Laxal Steamship or Tourist Agents Re ___, comicbooks.com