Life, 1927-12-08 · page 32 of 40
Life — December 8, 1927 — page 32: what you’re looking at
What you’re looking at
This page primarily features a large advertisement for American Telephone and Telegraph Company, emphasizing its democratized ownership—420,000 stockholders holding an average of only 26 shares each, representing "every rank and file" from mechanics to lawyers. The ad argues this represents "investment democracy" where no single person owns 1% of stock. The right column contains lighter satirical content: "Hints to Golfers" mocks snobbish country club culture, suggesting that proper attire (expensive breeches, sweater, coat) matters more than actual golfing skill for club membership admission—a jab at class-conscious exclusivity. Below appears a cigarette advertisement for imported Craven Mixture and a subscription offer for *Life* magazine itself. The contrast is notable: the AT&T ad celebrates broad-based investment accessibility while the golf satire criticizes how the wealthy still gatekeep social institutions through dress codes and appearance standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Who are these Investors? An Advertisement of the American Telephone « Ten years ago fifteen of the largest corporations in the United States had a total of approximately 500,000 stockholders. Today the American Telephone and Telegraph Company alone has than 420,000 more stockholders. This is an instance of the amazing growth of saving and investment that has taken place in this count Who are these new investors? American Telephone and Telegraph stockholders come from every rank and file in and Telegraph Company every state, nearly every town and city, in theland. Mechanicsand merchants, teachers and bank- ers, laborersand lawyers—every station of life is represented in this investment democracy. And it is a democracy, for the average holding is only 26 shares. No one Pp erson Owns as much as 1% of the total stock. The American Telephone and Telegraph Company and its associated companies com- prising the national Bell Tele- phone System. are owned by the people they serve, “su For the Christm that Enclosed find Five Sesame’ LIFE, § m Ave., New York The Philosopher utters The Magic Phrase, BSCRIBE TO LIFE” as Shopper—Satisfaction—The gift pleases old and young. Christmas Offer: Dollars (Canadian $5.80, Poreign $6.60) Hints to Golfers “There are plent of (golf), clubs where a golfer who omits to be outfitted In suitable array, Should not, in our opinion, be permitted To play Tt skills soa from the tee how hard he s ‘em, How straight his iron shots are, How oft into the hole the fellow pokes ‘em In par; Yea, though his every punch a perfect h is, He has no business there, Unless he the proper kind of breeches knows To wear. And is at pains to wrap about his torso \ sweater bravely dyed, else a coat, like Joseph's only more so, | But he who takes some care about the | cut of The the hose, the suit, | Although he | putt of A foot, tops and seldom holes a Suitably garbed and carefully outfitted, Him do they aye elect To golfing clubs whose membership’s ad- mitted “Algol,” in London Evening News. ~~. --and ng the~ Pee at new thrill That pipesmoking friend of yours—who never | knew the ecstasy of smoking Craven Mixture. —why not take pity on him this Christmas? Send him an imported gift—a couple of tins of Craven Muxture—that deliciously mild, won- drously fragrant tobacco—the choice of discrim- inating smokers for over sixty years You can now buy Craven Mixture at better tobacconists everywhere. Or for a liberal sample, | send roc. in stamps to Carreras, Ltd., Dept. 20, | 220 Fifth Ave., New York. Craven comicbooks.com