Life, 1927-12-01 · page 70 of 80
Life — December 1, 1927 — page 70: what you’re looking at
What you’re looking at
This is primarily a **Christmas gift subscription advertisement** for *Life* magazine, not a political cartoon. The page is bordered with repeated Santa face illustrations. The ad argues that Christmas spirit shouldn't be confined to December 25th alone—a satirical jab at historical "reformers" who supposedly limited celebration to one day yearly. The writer proposes that a year-long *Life* subscription is the perfect gift because it delivers "Merry Christmas" repeatedly throughout all 52 weeks, keeping holiday cheer alive continuously. The pitch emphasizes *Life*'s role as "America's foremost humorous magazine," claiming humor is humanity's "most admirable and most valuable element." The ad includes tear-out subscription cards for multiple gift recipients. **No specific political figures or events are referenced**—this is straightforward commercial messaging using gentle satire about American consumer culture and gift-giving customs to promote magazine subscriptions during the holiday season.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
68 Life SSSTSETSESSESES A, PLL” MOMMOMOMMNM”IDIIOWMELKKEKEEEEKEEEKEKEKEEKEEEEES KK 4 ( y ¥ VE? ¥ ¥ oy ¥ Wi e ¥ VM y cw Y ishin ou a ¥ LD ¥ S ¥ (By) Y y ‘Y C=) ¥ y Sy Nu Y e ¥ KY . Merr hristmas X y ¥ ¥ ¢ ¥ ¥ OX, ¥ ¥ URS ¥ oA ; ¥ y ND why not?) All this talk about Christmas coming but once a year is vy ¥ low-down propaganda, promoted by ancient reformers who believed that only MA ¥ one day out of three hundred and sixty-five should be devoted to good cheer, MA \ >) mi J yy good humor and the warm glow of good spirits ¥ ey ” ¥% £ yY M4 Why should generosity—the truest expression of friendly feeling—be limited M4 { SE \¥ to December 25th? Why should the Christmas soirit die when the red berries y EX) ( ¥ Nal ) y “ain to fall f . saths? ¥ y ra, ¥ begin to fall from the holly ‘ reaths ¥ Se CD ¥ There is one Christmas gift that lasts—one that says “Merry Christmas” on M4 VW» As , y December 25th (and means it), and continues to repeat that cheery message MY ( aa b tia) y throughout the fifty-two weeks of the year Mj (yty - - M a” A ; F ¥ ¥ We refer (in case you hadn't already guessed) to a subscription to My A ¥ ¥ CWS e YOR! rm 1re co WA = ¥ M4 ¥ M R =very issue of America’s foremost humorous magazine contains the finest R y R work of America’s foremost humorists—writers and artists both. Every issue &R me R is inspired by the belief that the sense of humor is the most admirable and most rN A oy R valuable element in human nature. Every issue is witty and wise, funny and R \& Fs 4 R ; R y N friendly R «wy a a YS A Christmas Gift Subscription to Lire, for one or more cf your friends, will R & R carry with it all the gaiety, all the happiness, all the cheerfulness for which this R &é WS ) R festive season is famous; and it will keep the Christmas spirit alive for an entire R SJ R year! This season we have an unusually attractive colored Christmas card for R ~ R these Gift Subscriptions, to be filled out with the donor’s name and greetings. R ¢ Pa R A small reproduction of the card may be found on page 64 R a7 A AS R Obey that Generous Impulse! R Bn NN R ROW oN I enclose $ for Ef, “2 R J R i ‘ Please send LIFE for | Please send LIFE for R NB &R subscriptions to LIFT one year to one year to R N to be sent in my name R <4 R R 4 R R tr &R Rk nan a R R « R R R R E&®, | R R EURY na ) A aX R LIFE, 598 Madison Avenue, cign, $0.60 R R New York ‘Ten Weeks. $1.00 (Canadian, $1.20; Foreign. $1.40) ® ‘6 ~_ oN AS 3 R RD SD OMmomm»0m900»n0nnoNm»y0ywn~wmm0nnwon~mmp7pwwomnnw—nmqW—wWwlCKCKKEMLMMKMMEMMMKKMKMKMME comicbooks.com