Life, 1927-12-01 · page 67 of 80
Life — December 1, 1927 — page 67: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a straightforward **advertisement** for Fisher-Fleetwood, a General Motors automotive body manufacturer. The page appears in Life magazine's advertising section (page 65). The content celebrates the partnership between Fisher and Fleetwood, two renowned coachbuilders who merged their expertise to create custom automobile bodies. The upper photograph shows a model in 1920s attire displaying craftsmanship; the lower image depicts their "Custom Transformable Town Cabriolet" on a La Salle chassis. The text emphasizes luxury and exclusivity, targeting wealthy Americans who could afford custom-built bodies for premium vehicles like Cadillacs and La Salles. This represents Depression-era aspirational marketing aimed at "the discriminating public of America" — essentially promoting high-end automobiles to affluent readers. There is no satirical content or political commentary here.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ta American motor- ing public has never, perhaps, beheld a happier or more beneficent combina- tion of names and of organ- izations than those of Fisher and of Fleetwood. These two famous body builders, joining their artistry and their master craftsmanship, are today creating the finest custom bodies ever presented to the discriminating public of America. The result is plainly evident in the luminous beauty and the princely ap- pointments of the Fisher-Fleetwood custom bodies originated for that brilliant motor car, the La Salle, as well as in the surpass- ingly distinguished and luxurious Cadillac cars bearing the emblem, Fisher-Fleetwood. R s FISHER-FLEETWOOD CUSTOM TRANSFORMABLE TOWN CABRIOLFT ON LASALLE CHASSIS comicbooks.com