Life, 1927-12-01 · page 59 of 80
Life — December 1, 1927 — page 59: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**, but rather a **vintage advertisement** for Gillette Safety Razors, positioned as a Christmas gift recommendation in Life magazine. The page argues that Gillette razors make ideal Christmas presents because they are "personal, practical, and fine." The text emphasizes that 70 million Gillettes have been sold and that the razor "originated the self-shaving habit"—suggesting it's an established, trusted product. The advertisement claims Gillette razors are superior to competitors and notes they're "packaged for the Christmas season." The upper photograph shows "The Traveler," a decorated gift set containing razors and accessories in a leather case, priced at $10 (gold plate) or $7.30 (silver plate). This is straightforward commercial advertising typical of early-20th-century Life magazine, which carried substantial advertising revenue alongside editorial content. There is no political satire or social commentary intended.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BS Se The Traveler. The HE ideal Christmas gift has * three qualitics—it is personal, it is practical, and it is the finest thing of its kind. Certainly the Gillette is personal —a man learns to like his Gillette razor just as he learns to like his favorite pipe or his favorite tobacco. Surely it is practical—there’s a lifetime of daily service buile into every Gillette. And there is no other razor used by cat of safety razors. In Gold Plate, $10.¢ The New Improved — Gil lette In Silver Plate, $7.30. Genuine leather case. A Gift that is personal « a Gift that is practical so many men (70,000,000 Gillettes have been made and sold) as the razor which originated the sclf-shaving habit. A long-established favorite— for years the standard of comparison —Gillette razors and Gillette blades were never as fine as they are today. Your choice Gillette packaged for the Christmas scason. Gillette Safety \ azor Co., S.A. among a varicty of models, all appropriately Boston, SAFETY <i> RAZOR comicbooks.com