Life, 1927-12-01 · page 2 of 80
Life — December 1, 1927 — page 2: what you’re looking at
What you’re looking at
This is **not a satirical cartoon but a vintage advertisement** for Corona typewriters, circa early 20th century (the company was established 1903, per the text). The ad promotes the Corona as an ideal Christmas gift, emphasizing its portability and aesthetic appeal. It highlights available colors—red, green, maroon, blue, cream, lavender—to complement home décor. The festive staging shows the typewriter alongside wrapped gifts and holiday greenery. The text stresses durability ("finest portable typewriter") and craftsmanship (nickel and satin finishes), positioning the Corona as a luxury gift. The bottom shows multiple typewriter models manufactured by L.C. Smith & Corona Typewriters Inc. This is **straightforward product marketing**, not political or social satire. It reflects early 20th-century consumer culture and the typewriter's status as a desirable, prestigious possession.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
, CORONAS FOR CHRISTMAS HAT a delightful Christmas gift! W Corona, the finest portable type- writer money can buy, finished in durable Duco to blend inconspicu- ously with the color scheme of your room, or to lend a vivid spot of con- trasting color. There is a color for every taste—red, green, maroon, blue, cream, lavender. All metal parts not finished in Duco are either brightly nickeled or given a satin finish. No care has been spared to make this the most beautiful typewriter ever built. Write us for illustrations of Duco finished Coronas in actual color, or if convenient, stop in at the nearest Corona store. L c Smith & Corona Ty pennrtets J Inc Established 1903 © LC Smith Typewriter, rE. Wa the Ball-Bea Office Machine comicbooks.com