Life — December 1, 1927 — page 2: what you’re looking at

What you’re looking at

# Analysis This is **not a satirical cartoon but a vintage advertisement** for Corona typewriters, circa early 20th century (the company was established 1903, per the text). The ad promotes the Corona as an ideal Christmas gift, emphasizing its portability and aesthetic appeal. It highlights available colors—red, green, maroon, blue, cream, lavender—to complement home décor. The festive staging shows the typewriter alongside wrapped gifts and holiday greenery. The text stresses durability ("finest portable typewriter") and craftsmanship (nickel and satin finishes), positioning the Corona as a luxury gift. The bottom shows multiple typewriter models manufactured by L.C. Smith & Corona Typewriters Inc. This is **straightforward product marketing**, not political or social satire. It reflects early 20th-century consumer culture and the typewriter's status as a desirable, prestigious possession.