Life, 1927-12-01 · page 19 of 80
Life — December 1, 1927 — page 19: what you’re looking at
What you’re looking at
This is a **product advertisement, not satire or political commentary**. The page promotes Sesame luggage locks—a keyless locking system marketed as a modern Christmas gift. The "newest" feature being advertised is the combination lock mechanism using numbered wheels instead of traditional keys. Users could set their own secret combination by pressing a button and turning wheels to memorable numbers (addresses, birthdays, phone numbers). The page shows various Sesame Lock applications on different luggage types—suitcases, trunks, briefcases, and padlocks—emphasizing convenience for travelers. The manufacturer, The Sesame Company of Hartford, Connecticut, positioned this as innovative security technology eliminating the "nuisance of keys." This reflects early 20th-century consumer culture celebrating technological convenience as a luxury gift.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
¢ « The Newest Christmas Gi Equipped with SESAMEE the Modern Lock That Needs No Key Luggage Dresner coat cases are of that exclu- sive variety which adds distinction Furnished to any steamship label. with smart and modern Sesamee Lecks, a pair of Dresner co a gift for year round make: Seward shows the Sesamee Lock on = 7 A distingut ty of excellent pieces of lug- gage. The enduring quality of fine dt the ebsolute abi protection of Sesamee combine to make desirable travel requisites. @ var construction Sesamee Locks are part of the equtp- ment of the sturdy and beautiful ly, gege built by the Warren Leather Goods Company. Complementary sets of these smart traveling bags make practical gifts for everyone. ITTED BAGS, suit cases, wardrolettes, brief cases, trunks, coat cases— fine luggage of every type is now doubly desirable because of Sesamec. Because the owner can have one secret combination —which locks and opens quickly and conveniently all his luggage—the nuisance of keys is eliminated. Just flick the wheels to your own secret combination. Instantly the lock springs open as if by magic. And the wonderful part of it is, you select and set the combination yourself—merely by pressing a small button and turning the wheels to numbers that stick by you, closer than keys—your street address, birth- day, telephone number—invent your own. Y combination opens everything you have, equipped ur with Sesamee. It works just as easily in the dark. + Sesame Locks Can Alo Be Obtained On Many Ocher Articles # any make of aut le, as an accestory, will shortly be announ: THE SESAMEE COMPANY, HARTFORD, CONN The uses of the sturdy Sesamee Padlock are innur They are smart and practical on cars, locker golf bags—in fact, on everything you ever lock. Made in three convenient sizes—large $40, small $3.73, and long-hasp golf padlock $3.75. The Sesamee Lock h chosen by Wheary for its Ward- rola and Wardrollette—signaliz- ing their luxury and distinction in the leggage field. A trunk asa Christmas gift anticipates years of satisfaction to the owner. The convenient and protecting Sesamee Lock is shown by Win. trunks. A Sesamee Locked tronk fs an addition to one’s traveling gear which wrings approval from the hardiest of customs officials. for every ta: HS « This hat box and sult-case.by Majes: terested in fashion Loceeas—Savoy Plaza, New York's newest hotel has been among tle, embodying the newest ideas in the first to adopt this lock. Fituinc Casiners —The Rand Kardes construction and finish end equippe: , eearnecl-ocksywitl baw ame Bureau, Inc. bare made it standard on Kardex visible office f pediralpaaeti y his modern lock is also obtainable for desk drawers, camera cases, abicand sutts! vel acces: ed briefcase of port manteau by Stein is a noteworthy G accessory for @ business man. The surety of @ Sesamee Lock with ite accessibility. espe peals to smart and successful together The use of Sesamee Locks on distin ship on anumber oftheir famous —_guished Boyle luggage has madethese excellently constructed pieces sup. remely acceptable asgifts. A selection may be made from the many types ¢0 wisely equipped. . comicbooks.com